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  • Go Brand Yourself: 5 Secrets to Making Your Business Attractive to New Customers

    in Business

    On February 3, my guest will be Dr. John Tantillo.  John is the Branding Editor for Fridge Magazine, the business magazine all about practical guides and strategies for small business owners and entrepreneurs, author, of the popular book, “People Buy Brands Not Companies,”  and Udemy on-line Course: “Go Brand Yourself with Dr. John Tantillo: The secrets of branding for personal and professional success!” 
    He is the former radio talk show host of BrandTalk, contributor to the Fox News Opinion Page, a go-to expert for BBC on a range of marketing issues and frequently appears in the national media, which includes Cavuto, Fox & Friends, MSNBC’s Weekends with Alex Witt, ABC News Live and Fox News Live.  He is widely known as “The Marketing Doctor for his outspoken adherence to the marketing concept, which has been defined as the essential role of marketing as a vehicle to identifying and satisfying consumer needs. He has been particularly outspoken about what he perceives as the money wasted on Super Bowl advertising.
    Dr. Tantillo has been called the “Howard Cosell” of marketing for his distinctive voice, mannerisms and clothing. He is credited with coining the term The O'Reilly Factor, which later became the title of Bill O'Reilly’s television show.
    He is currently working on his second book: “Go Brand Yourself: How the secrets of real marketing will change your life, business and work no matter what the economy is doing.

  • Maxwell Ivey - Blind Entrepreneur Sharing his Inspiring Story of Transformation

    in Entrepreneur

    Born into a family of carnival owners in Texas, USA, Maxwell Ivey lost his sight at age 12. Having a natural gusto for life, Max graduated college and became heavily involved in the Eagle Scouts. He also worked in the family business alongside brothers until his father succumbed to lung cancer.
    Faced with his own mortality, Max made some life-altering changes. He underwent gastric surgery and lost over 250 pounds. He started his own business, buying and selling amusement rides, and learned how to blog using software for visually-impaired people.
    Overcoming many obstacles, Max made a name for himself online and now shares his experiences on The Blind Blogger. Max’s favourite things entail teaching and helping others achieve their goals and so he began another business: personal coaching. With the companionship of his crazy Dalmation-mix, Penny, Max now spends his days singing, reading, blogging, writing, creating videos, and coaching. http://theblindblogger.net/books
    Check out Max's new course: "On The Air, how to use podcast, radio, and tv interviews to promote your brand" http://theblindblogger.net/books

  • Why Business Continuity

    in Business

    On February 10, my guest will be Michael Chaly.  A veteran of the United States Navy, and a former analyst with the Department of Justice, Michael has over 20 years of business continuity, threat analysis, and crisis management experience. Michael has an MPA in Emergency & Disaster Management (Pi Alpha Alpha), and an MA in Military History, specializing in low-intensity conflicts.  He has earned several industry certifications, including a BS-25999 from the Business Continuity Institute and an Emergency and Crisis Management certification from the Israeli Military Industries Academy for Security and Anti-Terror Training. He has professional experience with both large and small consulting firms focusing on business continuity and crisis management engagements across a range of industries at all levels of service.

  • Hiring Veterans

    in Business

    On March 2 my guest will be Brett Morash, Ph.D.  Brett is the Vice President of Veterans Services at Services for the UnderServed in New York City and a retired U.S. Naval Officer.  His programs focus on the needs and supports for the veteran community including homeless prevention, unemployment, health and wellness.  He was awarded his doctorate in the Humanities, at Salve Regina University in 2015; his dissertation is entitled “The Rise and Fall of the Union of Islamic Courts.”  He has been an adjunct professor at Norwich University since 2012, where he teaches courses on Project Management and Intelligence Operations in the Strategic Studies and Defense Analysis program.  He is also a director on the board of the Josephine Herrick Project, a New York City based non-profit specializing in bringing photography to underserved communities.
    Brett is a 1993 Marine Transportation graduate of the Massachusetts Maritime Academy.   Following graduation he served his first division officer tour as the Communications Officer aboard USS HARLAN COUNTY (LST 1196) from October 1993 till April 1995.  Following HARLAN COUNTY he served aboard USS DETROIT (AOE 4) as Damage Control Assistant and Navigator before transferring to NROTC Unit College of the Holy Cross. 
    His military decorations and awards include the Defense Meritorious Service Medal, the Meritorious Service Medal, three Naval Commendation Medals, three Navy Achievement Medals, and various unit and service awards.  Lieutenant Commander Morash also has been awarded the 2004 Atlantic Fleet Tactician of the Year Award, 2003 Surface Navy Association Arleigh Burke Award for Operational Excellence, and 1994 Atlantic Fleet Shiphandler of the Year Award.

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