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I'm going to reveal to you a secret that virtually no other high-priced copywriter will ever admit: at least half the battle is won via selection, not "creative" ie. message, copy, offer, etc.
Mediocre marketing aimed at a very well selected target will get superior results.
Exceptional marketing aimed at a sloppily selected market may, at best, deliver mediocre results.
Selection is where it's at.
I challenge business people to create a very, very detailed profile of their current typical customer and their ideally desired client. Your success at attracting or finding the ones you want depends on knowing what you're looking for.
Are you ready to start the process of preparing for your campaign? Here we believe that every individual should brand themselves as the go to person; meaning showing you’re an expert in the niche were followers trust you and can promote you as a person amazing to work with.
How do you plan on publishing and promoting professional material to capture the attention for your potential clients?
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Jennifer Urezzio specializes in helping people connect – to themselves, to each other, and to the Divine. She founded a new paradigm, Soul Language, which provides guidance for understanding our true nature and tools for accessing deeper levels of awareness. This new insight into how the Soul expresses itself is being embraced by top healers, lifestyle coaches, and CEOs all over the world as a method for helping people recognize their purpose and live from a place of power and truth. Recently, Jennifer has several articles posted on tut.com. She has two published books – Soul Language Consciously Connecting with Your Soul for Success and A Little Book of Prayers.
To learn more visit www.soullanguage.us or http://www.soullanguage.us/the-book/.
To speak with the host, Kristie Kennedy visit www.kristiekennedy.com or firstname.lastname@example.org
Dr. John Fuller is the current Chief Engagement Educator for the Department of Veterans Affairs Office of Employee Engagement Services. He is the former Director of Workforce Diversity and EEO for The Johns Hopkins Hospital and Johns Hopkins Health System Corporation. During his last tour of duty in the military he was the Senior Army Advisor and Race Relations instructor for the Department of Defense Equal Opportunity Management Institute
Kellen Kautzman owns Send It Rising Internet Marketing. He was the keynote speaker at Planet Hollywood on the Las Vegas strip and has spoken at Roseman University. Kellen holds a master's degree in education and taught for 5 years before transitioning into his career as an internet marketer.
Connect with Bert Martinez on Facebook. Connect with Bert Martinez on Twitter. Need help with your business? Contact Bert Martinez. Have Bert Martinez speak at your event!
Join us today for Women Lead Radio as Cecile Bereal, your host of Serving Up Diversity and Inclusion, interviews Sheri Nasim, President & CEO at Center for Executive Excellence.
Sheri shares her expert advice on the different generations in the workplace. Our multi-generational workforce requires new tools for the employer. These tools assist with communication and employee engagement in all aspects of their jobs.
Successful leaders do many things, but perhaps their most telling characteristic is their ability to inspire excellence by connecting people with purpose. Sheri Nasim helps leaders foster a culture of purpose by linking profit maximization with purpose maximization. As President & CEO of Center for Executive Excellence, Ms. Nasim offers compelling advice and practical tools based on her expertise in leadership effectiveness, strategic execution, and values that guide excellence.
Check out Sheri’s SUE Talk “Work On Purpose: How to Connect Who You Are With What You Do”
Cecile Bereal is your host of Serving Up Diversity and Inclusion, a show designed to showcase the value of diversity and inclusion in the workplace and to examine best practices among stellar companies striving for a cohesive and diverse workforce.
I’m talking with Adele McLay about the 7+1 Ps of Personal Branding on today’s episode. You don’t want to miss this information packed conversation! Adèle McLay has been a successful business consultant/adviser and coach/mentor to businesses – big and small – for over 25 years. Adèle is also a successful entrepreneur, owning several multi-million businesses and an investor.
Adèle founded the brand: Small Business Huge Success™ which informs and inspires small business owners around the world to achieve greater sustainable profitable success in their businesses.
Adèle’s written two business books: BIG Profits – 12 Strategies to Substantially Grow YOUR Business Profit, and Branded You – How To Stand Out in Business and Achieve Greater Profitability and Success. She has several other business books currently in the writing pipeline for publishing in 2017. She's also an experienced and engaging keynote and motivational l speaker.
Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.
If you are looking to manage and motivate on a higher level, this podcast is for you! Join Dave as he talks with Bill Cosgrove about his leadership style, team building, goal setting, and his personal journey through mortgage banking. Bill was the 2015 Chairman of the Mortgage Bankers Association and current President & CEO at Union Home Mortgage. He has an exciting and relevant story to share with the industry.
The first half of the program will feature, Joe Farr of MBSQuoteline providing a rate & market update, Alice Alvey of Indecomm Global Services providing a regulatory & legislative update as well as Paul Muolo of IMF News & Sam Garcia of Mortgage Daily giving us a quick overview of the latest news stories impacting our industry and Andy Schell, a/k/a "Profit Doctor" sharing ideas on how to improve your bottom line.
Please tell others about this program and take a minute to share a link to this program with your friends and associates in the mortgage industry.
Thank you, David Lykken
Certified John Maxwell coach and trainer Wendell Betts shares how he teaches Leadership skills to Social Entrepreneures in the informational world economy .Quote "The only thing keeping you from your dreams is what you choose to believe in your mind. I believe in you. Together we can accomplish far beyond what you ever thought possible. Trust in your abilities. " Mr. Betts has an amazing story to share about his own personal journey and how he is now impacting our globe and the lives of others .
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Heather Poduska has over 30 years of professional performance experience on stage as an operatic soprano, as a national speaker and as the host of the popular podcast and television show, “Thrive.” She combines her unique performance skills with her expertise as a personal brand strategist, image consultant and business coach to teach driven entrepreneurs how to become highly profitable, dynamic presenters and rise to celebrity status. Her clients have appeared on national platforms and made thousands of dollars speaking live and in front of the camera. However, Heather’s greatest love is helping entrepreneurs get to the core of who they want be and giving them the tools to express themselves powerfully and authentically
Special Guest: Lee Caraher, Founder & CEO of Double Forte, Speaker and Author
Today’s most productive businesses are strong talent brands known for being places where the best people work or have moved on from. In today’s workplace, where tenures are shorter by employee choice, no longer can companies ignore their former employees if they want to thrive now and in the future. This is business sustainability in the new economy.
Join us as Lee shares how leaders and managers can put The Boomerang Principle to work to their advantage, and create engaged, positive, high-performing cultures that inspire lifetime loyalty from their employees – currently or formerly employed. Lee shares key principles of creating a company to return to and stories that leaders can put to use right away to create a more positive and productive workplace.
Lee is the author of the upcoming book The Boomerang Principle: Inspiring Lifetime Employee Loyalty (April, 2017 Routledge) and the recent Millennials & Management: The Essential Guide to Making It Work at Work. She is a sought-after speaker where she shows leaders how to create the best possible workplace culture and talent brands so that their best employees with Boomerang, perhaps returning for a second tour of duty, becoming strong business partners, or referring customers and future employees. The founder and CEO of Double Forte, Lee is a recognized Communication Strategist known for her practical solutions to big problems.
Host: Jo Dodds
Dave "Professor Dave" Farina is on a mission - to educate about science in a fun and compelling way. With almost 40,000 YouTube subscribers, his series, Professor Dave Explains, provides science tutorials ranging from photosynthesis to Avogadro's number. He also provides private and group instruction on science topics. I'm interested to learn more about his motivation to start his YouTube channel and the other irons he has in the fire. Maybe he can help me get my YouTube numbers up!
If you're looking to launch a business or take your career to the next level, don't underestimate the power of BlogTalkRadio as both an educational tool and a social network – with 23 million listeners a month and 12,000 hosts, you can join discussions lead by the world's leading entrepreneurs, analysts, authors and coaches, and ask all your pressing questions via our chat rooms and live call-ins! It doesn't get much better than financial advice from money-management mogul Suze Orman or brand-building strategy from celebrity chef Emeril Lagasse. Need to get up to speed on how to maximize your Twitter, Facebook, Google+ or Pinterest presence? You'll find plenty of shows on social media marketing, including tips from tech legend Guy Kawasaki. Network with professionals on every level, on everything from job interviews, career consulting, sales training, productivity, legal advice, financial planning, solopreneurship, real estate trends, product design, work-life balance, mentoring and more.
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