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  • 10 Tips for Doing Crowdfunding Right

    in Business

    1. Pick a crowdfunding site that fits your project
    Anymore, there are countless options for getting the cash you need to get your project started. But if you pick the wrong platform, your funding dreams may be dashed.
    2. Research the platform
    Having a place to collect dollars and cents isn’t enough to fulfill your dream of reaching crowdfunding success. The platform you pick needs to integrated social media functionality so that it’s easy to share and promote your project.
    3. Examine fees—closely
    Most crowdfunding sites ask for a percentage of your total crowd-sourced fund to keep the lights on. But that percentage can be unreasonable. Normal fees range between 6-13%—with some wiggle room. If you see a platform with fees above 20%, consider it a red flag
    4. Consider the benefit to the donor/funder
    Whether you’re collecting money for a charitable cause, like offering financial support for medical treatment, or pushing a profitable new idea, the guiding question should be the same: Why would the funder CHOOSE to give you money?
    5. Try to bring notable investors on board—even for small amounts
    Like any campaign, your goal is to get as many views and followers as possible. Consider the viral Ice Bucket Challenge—big names like Bill Gates, Oprah, Conan O’Brien, and dozens of others participated, growing the potential audience and interest a hundred-fold.
    People who should listen to this show are entrepreneurs, small business owners

  • These Shoes Ain't Just Made for Walkin': The Cause Marketing Biz Model

    in Business

    Since I have consulted for several of the largest cause marketing clients in this "world" for the last couple of years, I not only knew a little something about this, I wholeheartedly embraced it. What Is Cause Marketing? Cause marketing refers to a type of marketing that involves the cooperative efforts of a "for profit" business and a non-profit organization for mutual benefit.
    Cause marketing differs from corporate giving (philanthropy), because the latter generally involves a specific donation that is tax deductible. Cause marketing, on the other hand, is a marketing relationship that's not necessarily based on a donation.  
    Answer the "Why" Before It's Asked Like any good marketer (cause or not), TOMS answers the question "WHY SHOES?" before it's even asked. TOMS lets its potential buyers know that wearing shoes protects against a disease called podoconiosis, a debilitating and disfiguring disease.
     
    3 Keys for Business Growth  
    Like many great companies, TOMS grew out of a vision to make the world a better place. The company was able to create and implement this mission by combining traditional direct-response marketing with new media efforts.
    1. Increase your number of customers. 2. Increase the number of purchases they make. 3. Increase the average amount they spend on each purchase.
    people who should listentothis   show are entrepreneurs, career coaches

  • Everything You Always Wanted to Know About Lists and Media Selection but Were A

    in Business

    It's time to stop looking at quantity and start seeking quality. You can start by realizing that - at the end of the day - you are not building a list, you are building a community!
    Getting to Know Your List
    Accompanying your printout of list and media choices should be a data card. Data cards contain standardized information on all media and lists.
    Purchase Channel: This tells you whether the list is direct-mail sold, email lead generation, or compiled (i.e., the names were culled from directories).
    Average Unit of Sale (AUS): This is very important when selecting your list. If you are selling high-end riding lawn mowers that cost as much as $4,000 or more, you don't want a list of people who purchased only gardening gloves for $9.95.
    Universe Size: This is simply how large the list is. A list's universe size is an important consideration in making roll-out decisions.
    Not All Lists Are Created Equal There are basically two kinds of lists that you can market to:
    Hot Leads: People who have opted in to receive e-mails from you but have not yet made a purchase. They have taken the first step by saying they want information from you.
    Buyers: People who have opted in and have purchased one product from you.
    Peoplew ho need tolist en to this showa re entrepreneures, affiliates

  • Turning Someday Into Payday

    in Business

    The 10 Best Business Relationship Building Tips to Help Your Profits Soar!
    1.    Know something personal about the people you do business with. Some people don't believe in mixing business with pleasure.
    2.    Always be sincere. Has this ever happened to you? You are at a conference, and you meet someone in your industry.
    3.    Respond to colleagues in a timely manner. We are all busy. Someone else's biggest priority is usually not our own.
    4.    Always arrive on time.  Fashionably late does not exist in business.
    5.    Never use your children as an excuse. Many times the reason for not finishing a report or being late for a meeting very well may be because one of your children wasn't feeling well, or they couldn't find their homework or you forgot to pack school lunches.
    6.    Be Positive. No one likes to be around cranky people.  Beside the fact that cranky people take the fun out of things, it can be draining and counter-productive.
    7.    Know something about your potential business associate's company. If you are off to meet with a potential business associate, make sure you do your homework.
    8.    Never, ever gossip. Being known as a gossip is the fastest way to destroy business relationship.
    9.    Give more than you get. Karma does exist. If you are known as the WIIFM (what's in it for me) type, you need to work to change your image.
    People who should listen to this show are entrepreneurs

  • How to Give Away Great Content But Still Get Paid

    in Business

    If you sell a service, you don't need to provide content on how to do what you do because people who want to do it themselves aren't really in your target market. You can create content that teaches your readers how to find a reputable service provider. You can also create content that teaches people how to enhance the work you do for them.
    give people the solution to their problem, but not the step-by-step instructions for doing it. You're showing them they need your product to fully accomplish what they want to do.
    Sell a Product by Selling the Why If you sell a consumer product, the same logic applies. You want the content to teach them why they need your product and enhance their experience of using your product.
    Sell Information Products with the What and Not the How If you sell information products, people think this is where it gets really tricky to control what you give away and what you sell, but it doesn't have to. There are a couple of ways you can approach this.
    Use Soft Endings One of the best ways to do this is with a "soft ending" to your essays. Most articles and essays end with a "hard ending."

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