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Selling to Schools

Selling to Schools

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Selling to Schools provides expert insight, timely tips, and insider information about education marketing, school market research, and how to sell products to K12 schools. Savvy education sales and marketing professionals know it --now discover for yourself: STS means success in the education marketplace.

On-Demand Episodes

Selling to Schools

Here's EdNET* Insider #3 about the Common Core State Standards and their impact on companies that sell products and services to K-12 schools. Host Glen McCandless, joins Saul Hafenbredl of C Blohm and Associates to ask senior... more
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Selling to Schools

Here's part two of the four-part EdNET* Insider series. We're giving you the inside scoop on hot topics discussed by K-12 industry leaders at the EdNET 2014 conference. Your host is Glen McCandless, and on the scene at EdNET is Saul... more
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Selling to Schools

Late September in Baltimore at the EdNET* 2014 conference, hundreds of the education industry's movers and shakers spent two days discussing trends, opportunites, and challenges that everyone who sells to schools is facing. This... more
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Selling to Schools

Trade shows and exhibit marketing continue to consume a big chunk of the marketing budget for companies that sell products and services to educators. Yet, webinar marketing and related follow up, including webinar sponsorships, are... more
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Selling to Schools

Rapid expansion in adoptions and use of mobile devices in schools has the potential to impact almost every aspect of education. A new report, "Mobile Technology for K-12 Education," sponsored by mobile learning company,... more
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Selling to Schools

RFPs (Request for Proposals) are something you'll definitely have to deal with if you sell to schools, and some RFPs are great opportunities. But, you may have discovered that spending time to react to RFPs can kill your productivity unless... more
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Selling to Schools

Are sales to K-12 schools important to you? If so, and you've never considered the special education market before, now may be the time for you to rethink your strategy. Trends in the student population suggest that school administrators... more
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Selling to Schools

Knowing how to build a powerful sales team is a key success factor for any company serving the K-12 market. If you are a manager with hiring plans, what do you need to know about the available sales talent? What lies ahead and... more
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Selling to Schools

You're convinced you've developed a great product and you're anxious to find a way to sell it to schools. Excitement is building because you are about to strike a sales and marketing deal with an established player. Time out. Before you... more
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Selling to Schools

Entering the K-12 school market has always been tough. But now with the shift from print to digital there are new barriers affecting everyone - newcomers and veterans alike. There is debate among industry managers about how we will... more
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