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Selling to Schools

Selling to Schools

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Selling to Schools provides expert insight, timely tips, and insider information about education marketing, school market research, and how to sell products to K12 schools. Savvy education sales and marketing professionals know it --now discover for yourself: STS means success in the education marketplace.

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Selling to Schools

There is a growing demand for skilled sales professionals to call on K-12 decision makers, especially those who have experience and success selling at the district level. With a limited supply of qualified candidates and growing pressure to meet... more
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Selling to Schools

As the first semester winds down for schools and the fiscal year for most education market companies wraps up, we often see surges in human resource reallocation. If you are a sales professional working in the school market, what... more
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Selling to Schools

How do you develop an effective compensation model for a sales organization that will sell into the higher education market? There are plenty of factors and scenarios you need to consider before you put your sales plan into action.... more
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Selling to Schools

Publishing research about educational technology products and services can be an important part of your education marketing plans. It can help you more clearly articulate your product's value proposition and can provide access to important... more
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Selling to Schools

The ISTE conference is the biggest event of the year for the educational technology industry. Tune in as STS trade show sales and marketing specialist, Keith Reznick, of Creative Training Solutions gives you sales-boosting tips for... more
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Selling to Schools

Marketing to schools by exhibiting at conferences has always been a popular way for companies to generate sales leads from educators. But now, with attendance falling at many trade shows, there is new pressure to improve results from... more
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Everyone who sells any product or service to schools wants to know how to do a better job managing the sales process with senior level school administrators. Two issues are coming front and center. One is handling requests for discounts... more
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Important tips for education marketing are revealed by educator "secret shoppers" at TCEA 2011, one of the largest conferences for companies that sell educational technology products to schools. Educators judged exhibits and scored them for a... more
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As budgets for public schools are getting slashed, publishers and developers of a wide range of educational products and services are looking for new customers. Many marketing managers want to know if homeschoolers could be a viable... more
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2011 begins as it ended in the school market, with concerns about K-12 funding issues and nagging questions. How will the budget crunch impact sales? What does this say about the availability and the trends for sales jobs in... more
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