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Selling to Schools

Selling to Schools

United States, EnglishMarketing

Selling to Schools provides expert insight, timely tips, and insider information about education marketing, school market research, and how to sell products to K12 schools. Savvy education sales and marketing professionals know it --now discover for yourself: STS means success in the education marketplace.

Featured Episode

Selling to Schools

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Companies are consolidating. Publishers are re-restrategizing and re-reorganizing. Developers of educational products and services are selling to districts with historically tight budgets. And the districts... more
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On-Demand Episodes

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We joke about presentations and demos with the colloquial name “dog and pony show.” Joe Caruso, leadership consultant to the education industry, calls most product demos “dummos,” his own colloquialism. Joes... more
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Organizing and tapping into the services of an advisory group has been a solid strategy for many companies that sell to educators. What’s the difference between an advisory group and a formal board of directors? What’s the... more
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Rapid change and uncertainty in the education market is creating relentless pressure on managers. Many companies, especially those holding tight to old methods, must break away and reassess everything they’re doing, and... more
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Where are school budgets headed? Can you expect improvements that will positively impact your K-12 sales? After three years of persistent recession, many companies that serve the education market are feeling the pains. During this... more
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Sales of IWBs to schools has been one of the brighter spots in the educational technology market, a multi-billion dollar business with a range of opportunities for all kinds of content and ancilliary devices. Are IWBs glorified chalkboards or... more
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What does the 2012 job market hold in store for sales professionals who serve the school market? We begin the year following a wave of layoffs by some of the largest publishers in the K-12 market. And, as you know, the economy continues... more
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Do you still use traditional promotional formats like catalogs, direct mail and print advertising, or do you believe that educators don’t pay much attention to these anymore? For many of us who sell to the school market, marketing to... more
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Most K-12 sales managers agree that its important to have a sales plan. A well-conceived sales plan is a critical component of success for companies that sell to schools, yet many organizations wont invest the time to do it right.... more
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One of the best ways to get more leads and higher quality sales leads from your education conference exhibits is to set aside time for a pre-conference briefing with your exhibit staff. With respect to everyones time and attention, what... more
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