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Selling to Schools

Selling to Schools


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Selling to Schools provides expert insight, timely tips, and insider information about education marketing, school market research, and how to sell products to K12 schools. Savvy education sales and marketing professionals know it --now discover for yourself: STS means success in the education marketplace.

Upcoming Broadcasts

No matter what product or service you sell to educators, new emphasis on college and career readiness is having an impact. Across State policy makers and K-12 district leaders, parents, and employers recognize that we must graduate more students with technical skills employers are demanding. The recent reauthorization of ESEA (now ESSA) encourages skills-centric standards. How should the supplier community respond? What K-12 sales opportunities are being driven by this seismic shift in workforce development? Take 15 minutes to listen to STS host Glen McCandless interview Dr. Eugene Bottoms, K-12 policy setter and Senior Vice President of SREB (Southern Region Educational Board). Glen asks Gene some timely questions about his insights and advice to sales and marketing managers of companies that sell to schools. Don't miss this important program!
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On-Demand Episodes

Hiring trends for ed tech sales professional and shifts in compensation for school sales specialists -- these are important indicators of the health of the educational technology industry. If you sell products and services to educators, staying on... more

In part one of our two-part 2015-16 School Funding Alert, host Glen McCandless and K-12 funding expert, Dr. Jenny House of RedRock Reports provided timely updates for the coming year. You heard about some big changes in... more

Looking to dive deeper into webinar marketing? Want to learn new ways to attract and engage with your K-12 audience? Returning to our program is Lisa Greathouse with SimpleK12. In a previous show on STS Radio titled "Three... more

Education marketing programs have never been more appropriate, yet few mangers who market or sell ed tech products and services understand how to embrace them and have shifted their investments accordingly. The old methods... more

Get ready! Here's part four of the EdNET Insider series with timely information about important K-12 ed tech trends. We're wrapping up our coverage of one of the most important annual gatherings of executives who drive the K-12 ed... more

Here's EdNET* Insider #3 about the Common Core State Standards and their impact on companies that sell products and services to K-12 schools. Host Glen McCandless, joins Saul Hafenbredl of C Blohm and Associates to ask senior... more

Here's part two of the four-part EdNET* Insider series. We're giving you the inside scoop on hot topics discussed by K-12 industry leaders at the EdNET 2014 conference. Your host is Glen McCandless, and on the scene at EdNET is Saul... more

Late September in Baltimore at the EdNET* 2014 conference, hundreds of the education industry's movers and shakers spent two days discussing trends, opportunites, and challenges that everyone who sells to schools is facing. This... more

Trade shows and exhibit marketing continue to consume a big chunk of the marketing budget for companies that sell products and services to educators. Yet, webinar marketing and related follow up, including webinar sponsorships, are... more