Selling to Schools

Selling to Schools


Follow This Show

Stay in the know about new episodes and updates.
Selling to Schools provides expert insight, timely tips, and insider information about education marketing, school market research, and how to sell products to K12 schools. Savvy education sales and marketing professionals know it --now discover for yourself: STS means success in the education marketplace.

Upcoming Broadcasts

Rapid expansion in adoptions and use of mobile devices in schools has the potential to impact almost every aspect of education. A new report, "Mobile Technology for K-12 Education," sponsored by Amplify, conducted by education market research experts at IESD, reveals details about the current status of mobile technology in our schools. The question is, what are publishers and developers who serve the school market doing in terms of their product marketing plans and their sales approaches as we move away from the a textbook centric K-12 sales environment to an environment where smartphones, tablets, and other mobile computing devices are the primary delivery envelope? Host Glen McCandless asks K-12 market researcher, Jay Sivin-Kachala, of IESD, to provide his perspective.
Reminder Edit Reminder

On-Demand Episodes

Are sales to K-12 schools important to you? If so, and you've never considered the special education market before, now may be the time for you to rethink your strategy. Trends in the student population suggest that school administrators... more

Knowing how to build a powerful sales team is a key success factor for any company serving the K-12 market. If you are a manager with hiring plans, what do you need to know about the available sales talent? What lies ahead and... more

You're convinced you've developed a great product and you're anxious to find a way to sell it to schools. Excitement is building because you are about to strike a sales and marketing deal with an established player. Time out. Before you... more

Entering the K-12 school market has always been tough. But now with the shift from print to digital there are new barriers affecting everyone - newcomers and veterans alike. There is debate among industry managers about how we will... more

A recent study by education market researchers at IESD reveals important trends for mobile technology in schools. What do the findings suggest for managers responsible for sales and marketing of K-12 instructional solutions? What should... more

The use of social media channels by educators continues to expand. Facebook, LinkedIn, Twitter, Pinterest, YouTube, blogs, and other online destinations are where just about everyone interacts. What does the social media explosion... more

The education industry is in the midst of a major paradigm shift. Free products are challenging traditional rules. Pressure is mounting to find new sources of revenue, and many K-12 market experts say selling services to school administrators is... more

What's the best way to sell to schools? It's the topic of greatest interest for everyone who wants to succeed in the K-12 education market. Many newcomers would like to find a low-cost entry, and the idea of using independent reps or... more

Getting the attention of busy district administrators has always been an education marketing challenge. Now it's more important than ever according to a recent survey commissioned by District Administration magazine. What's behind the... more