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Selling to Schools
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Selling to Schools

United States, EnglishMarketing

Selling to Schools provides expert insight, timely tips, and insider information about education marketing, school market research, and how to sell products to K12 schools. Savvy education sales and marketing professionals know it --now discover for yourself: STS means success in the education marketplace.

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Selling to Schools

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Sales of IWBs to schools has been one of the brighter spots in the educational technology market, a multi-billion dollar business with a range of opportunities for all kinds of content and ancilliary devices. Are... more
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On-Demand Episodes

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What does the 2012 job market hold in store for sales professionals who serve the school market? We begin the year following a wave of layoffs by some of the largest publishers in the K-12 market. And, as you know, the economy continues... more
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Do you still use traditional promotional formats like catalogs, direct mail and print advertising, or do you believe that educators don’t pay much attention to these anymore? For many of us who sell to the school market, marketing to... more
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Most K-12 sales managers agree that its important to have a sales plan. A well-conceived sales plan is a critical component of success for companies that sell to schools, yet many organizations wont invest the time to do it right.... more
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One of the best ways to get more leads and higher quality sales leads from your education conference exhibits is to set aside time for a pre-conference briefing with your exhibit staff. With respect to everyones time and attention, what... more
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At some point in your sales process you may need need to prove to a prospective customer that your product works as promised. Pressure for accountability and budget control has increased this need. Do you really have to... more
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Use of computers and other digital technology has increased nearly two-fold over the last several years. What does the future hold, especially with school budgets in terrible shape? You may be surprised that a recent study suggests that the... more
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There is a growing demand for skilled sales professionals to call on K-12 decision makers, especially those who have experience and success selling at the district level. With a limited supply of qualified candidates and growing pressure to meet... more
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As the first semester winds down for schools and the fiscal year for most education market companies wraps up, we often see surges in human resource reallocation. If you are a sales professional working in the school market, what... more
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How do you develop an effective compensation model for a sales organization that will sell into the higher education market? There are plenty of factors and scenarios you need to consider before you put your sales plan into action.... more
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