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Are sales to K-12 schools important to you? If so, and you've never considered the special education market before, now may be the time for you to rethink your strategy. Trends in the student population suggest that school administrators may soon prefer doing business with suppliers of instructional materials who support inclusion, that is, providing access to the general curriculum for all students. What are the product marketing implications and related sales opportunities for your company? Join host Glen McCandless and his special guest Frances Stetson, Ph.D., president of Stetson and Associates, inclusive education experts, for 15-minute discussion on this timely topic.
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