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Talking About Exclusive K-12 Sales Agreements

  • Broadcast in Marketing
Selling to Schools

Selling to Schools


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You're convinced you've developed a great product and you're anxious to find a way to sell it to schools. Excitement is building because you are about to strike a sales and marketing deal with an established player. Time out. Before you ink an exclusive agreement and put all your eggs in one basket be sure you've read the companion article on SellingToSchools.com. Then, listen to this show as host Glen McCandless unpacks the topic during a 15-minute interview with the author, Farimah Schuerman and her business partner, Mitch Weisburgh.  Both of them are principals of the consulting firm, Academic Business Advisors, providing sales strategy to educational technology companies.