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K-12 Sales: New Barriers to Entry

  • Broadcast in Marketing
Selling to Schools

Selling to Schools


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Entering the K-12 school market has always been tough. But now with the shift from print to digital there are new barriers affecting everyone - newcomers and veterans alike. There is debate among industry managers about how we will handle these new barriers, including panelists for the keynote session titled "Barriers to Entry" at EdNet 2013. Following that session, K-12 PR and social media marketing expert Charlene Blohm intercepted Filament Games CEO Lee Wilson to get his reaction to what the panelists had to say. Charlene and STS host Glen McCandless discuss the panel session, the barriers and the implications for sales and marketing managers who work for ed tech companies.