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Pharmaguy

Pharma Marketing Talk

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Interviews of leaders and innovators in pharmaceutical marketing.

On-Demand Episodes

In this Pharma Marketing Talk interview, our guest, William D. Cooney, President and CEO, MedPoint Communications, Inc., will lay out the problems of face-to-face speaker programs in today's regulatory, cost-conscious, and busy... more

Host John Mack and his guests, Laura Pfister, VP, Interactive Media & SEM, IGNITE HEALTH and Buddy Scalera, VP, Interactive Media, QI INTERACTIVE, discuss the rapid advance of search engine marketing technology and how it is... more

Going Beyond Sales Force Effectiveness to Customer Experience Satisfaction. Peter Carlin, Senior Vice President and Ellen Gordon, Research Director, Market Strategies International's Healthcare division, discuss how pharmaceutical... more

A conversation with Edward M. Zabrek, M.D., F.A.C.O.G., Medical Editor, SmartPhone Magazine, Medical Editor, iPhone Life Magazine and Renee McLoud, DNSc, APRN, BC, CPNP-PC, Clinical Professor, Arizona State... more

Tony Zito, CEO and Founder of mediaFORGE, describes how his company's widget-ad platform can empower pharmaceutical brands by maximizing their online presence.

A conversation in which Eugene Pozniak, Managing Director of Siyemi Learning, an independent, UK based provider of CME products and related services. Mr. Pozniak will evaluate the current status and value of CME in Europe, and how it... more

A conversation with Richard Meyer, eMarketing consultant and author of The World of DTC Marketing Blog about his views on the future pharmaceutical eMarketing -- where it's heading versus where it should be going.

A conversation with Greg Lee, Manager of Arista's Clinical Consultant Program, who will discuss how pharmaceutical companies can improve access to hospital-based physicians by deploying remote teams of clinical consultants vs.... more

A conversation with Darin Gilstrap, President & CEO of InnerCityMedicine Networks, about ICMNTV, its out-of-home digital disease awareness television network, which will be narrowcast to an estimated 10,000 medical practices... more

A conversation with Michael Parks, Vice President of Corporate Communications at Centocor, about the GeneRAtions(TM) surveys of rheumatoid arthritis (RA) patients and doctors specializing in RA treatment and how the results of these... more

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