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Pharmaguy

Pharma Marketing Talk

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Interviews of leaders and innovators in pharmaceutical marketing.

On-Demand Episodes

A discussion with Melissa Katz, Senior Director of Corporate Communications at Centocor, Inc.
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Carolina Petrini, SVP, Marketing Solutions at ComScore, talks with John Mack about Rx eMarketing Effectiveness Benchmarks designed to help Pharma eMarketing "grow up," optimize & scale.
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The do's and don'ts of using celebrities as pharma spokespeople in ads and promotional campaigns. A discussion with Rich Benci, president of RealAge.
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A discussion with Asheesh Gupta, M.D., M.P.H., CEO and co-founder of eHyppo, an independent online health care community created by and for health care professionals.
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A Former Lilly Insider Blows the Whistle on Criminal Activity in Sweden
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A conversation with Mark Bard, president of New York City–based Manhattan Research focusing on five emerging trends in the use of the Internet by European physicians and consumers.
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A conversation with Dr. Frank Antwerpes, President, DocCheck Medical Services GmbH.
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Partnering with Pharm Force to increase the effectiveness of your marketing and sales efforts. A conversation with Matt Wick, Director of Sales, Pharm Force.
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Open Physician Doors with Targeted Medical Information. A discussion with John Ryder, Vice President of Sales at Skyscape, a Marlborough, MA company that provides interactive, intelligent health solutions for desktop and mobile devices.
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A Unique Technique to Reach Physicians with Targeted Brand Messaging. A conversation with manuel Prado, CEO of datumRx.
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