Pharma Marketing Talk

Which Pharma Companies are Succeeding in the Social Media Space? Pharmaguy interviews Rebecca Canvin, Social Media Manager, and Rick Evans, Digital Strategist at Ogilvy Healthworld. We discuss the "Connecting the Dots" survey, which evaluated how 14 major pharma companies were performing across six key categories: Social presence: How many social networks was the company on? Activity: Was the content kept fresh with regular updates? Engagement: Were the companies engaging their users and generating interest? Social network: How simple and intuitive was the connection between social networks? Virality: Was the content spread around the social sphere? Community Size: How big was the community? Topics & Questions for Discussion, include: Background to the report – the pharma social media landscape What was analysed – the categories and how they are defined What was learned – three distinct groups, key insights Suggestions on how pharma can improve social media engagement What's next this year?