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Pharmaguy

Pharma Marketing Talk

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Interviews of leaders and innovators in pharmaceutical marketing.

On-Demand Episodes

Pharmaguy interviews Brain Fox, Senior Partner at McKinsey, about the new e-book entitled "Pharma 3D: Rewriting the script for marketing in the digital age." Topics for Discussion/Questions: Give us an short introduction to the e-book... more

Cindie Dilley, Head of New Patient Value Focus at UCB, talks about UCB's State ScoreCards program, which won the 2016 eyeforpharma #efpphilly award for Most Valuable Patient Initiative. What are ‘The Report Cards' (aka... more

Pharmaguy interviews Wendy Blackburn, Executive Vice President at In Touch Solutions. Wendy talks about her company's #ALLin campaign to document patient stories, how she became a digitally-savvy woman pharma 'pioneer,' and... more

Pharmaguy interviews Lisa Valtierra, former Associate Director of Cross Cultural Marketing at Boehringer Ingelheim. We discuss how Boehringer Ingelheim engaged U.S. hispanics about diabetes in a culturally-relevant manner via TV,... more

Pharmaguy interviews Richard Meyer, Chief Digital Strategy Officer, Online Strategic Solutions, about a phone survey he conducted recently for a pharmaceutical client. We discuss the main findings of the survey.

Pharmaguy interviews Arsalan Arif, Publisher of Endpoints, about the benefits versus the drawbacks of content curation versus content marketing for pharmaceutical marketers in a social media world. We discuss the value of... more

Pharmaguy interviews R.J. Lewis, President and CEO of eHealthcare Solutions, about his new book "RESULTS: The Future of Pharmaceutical and Healthcare Marketing," which he co-authored with Scott Weintraub, Brad Sitler, Joanne... more

Web Sites, Mobile Apps, Wearables Can Be Hacked! Pharmaguy interviews Jeff Greene, digital strategy lead at New Solutions Factory. Jeff discusses the the impact on pharma marketing to physicians and consumers of the recent Ashley... more

Pharmaguy interviews digital consultant Len Starnes about the use of medical conference hashtags by the pharmaceutical industry. The conversation covers these issues and questions: What sparked this discussion about pharma's use... more

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