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Pharma Marketing Talk
United States, English
Business
Interviews of leaders and innovators in pharmaceutical marketing.
http://www.pharmamarketingnetwork.com
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Featured Episode
The Future of Pharma-Sponsored Twitter & Other Social Media...
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Fri, Feb 18, 2011 UTC
An interview with Tony Jewell, a member of AstraZeneca's external communications team and editor of AZ Health Connections blog, about the recent #rxsave Twitter chat and plans for future pharma-hosted chats.
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HealthPrize Teams Up with RealAge to Improve Adherence
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Tue, Feb 28, 2012 07:00PM UTC
High Engagement in HealthPrizes Reward Program Among Asthma/COPD Patients A conversation with Tom Kottler, CEO, and Katrina S. Firlik, M.D., Chief Medical Officer, HealthPrize, highlighting results of an pilot program done in...
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The Importance of Emotion in Evaluating Product Promotion
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Wed, Mar 7, 2012 07:00PM UTC
Insight Into Physicians Minds A conversation with Dr. Jeremy Pincus, Principal and Quantitative Team Leader, Forbes Consulting, about the importance of measuring physicians emotions when evaluating product promotions. We talk...
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Need a Doc? There May Be a Coupon for That!
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Thu, Feb 16, 2012 UTC
DocPons Coupons Can Make Healthcare More Affordable to Many A conversation with Susan Nicholas, MD, MBA, Founder and CEO of DocPons, about how her company enables healthcare providers to render services to the...
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SurroundHealth: An Online Community for Healthcare Extenders
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Mon, Feb 13, 2012 UTC
A conversation with Susan Collins, MS, CHES, RD, Senior Vice President, Health Education Research and Development, HealthEd, about the SurroundHealth online community of Healthcare Extenders. We will focus on how this group of...
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Ranking Pharma's Social Media Presence
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Fri, Jan 27, 2012 UTC
Tracking a Moving Target A conversation with Christopher Wooden, Vice President, Global Sales at Cegedim Strategic Data (CSD), about CSDs desk research that tabulated how the top 100 pharmaceutical companies rank in...
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Novo Nordisk and Paula Deen. Why?
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Wed, Jan 18, 2012 UTC
A conversation with Ambre Morley, Associate Director, Product Communications, Novo Nordisk, who talks about why her company teamed up with celebrity chef Paula Deen as a spokesperson for type 2 diabetes treatment.
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Strategic Implications of the Sunshine Act
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Tue, Dec 6, 2011 UTC
A conversation with Bill Cooney, President & CEO, Medpoint and Vince DeChellis, Head, NHHS Healthcare Consulting, LLC, about the looming challenge of complying with the physician payment "Sunshine Act" and the competitive...
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How to Score With Women (as a Marketer) via Social Media
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Wed, Nov 9, 2011 UTC
A conversation with Casey Quinlan, "Mighty Mouth" at Mighty Casey Media LLC, Zoe Dunn, Principal, Hale Advisors, Eileen OBrien, Director, Search & Innovation, Siren Interactive, Richard Meyer, Principal Consultant, Online...
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Johnson & Johnson's ennTV: An Engaging Employee News Network
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Thu, Nov 3, 2011 UTC
A conversation with Michael Heinley, Corporate Vice President, Leadership and Employee Communication, and Bill Price, Vice President, Media Relations, Johnson & Johnson, about the companys Employee News Network ("ennTV"), a...
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Before You Develop That Healthcare App: What You Should Know
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Thu, Oct 13, 2011 UTC
A conversation with Seth Perlman, President, The Lathe, about the importance of choosing the right mobile platform and understanding the pros and cons involved when developing healthcare and pharma related applications. Screen size and...
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The Pozen Digital Advisory Board: Who, What, Why?
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Tue, Oct 11, 2011 UTC
A conversation with Elizabeth A. Cermak, EVP, and Chief Commercial Officerat Pozen, Raj Amin, CEO and Co-Founder of HealthiNation, and Bonin Bough, Senior Global Director of Digital and Social Media, PepsiCo, about the who,...
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