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Pharmaguy

Pharma Marketing Talk

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Interviews of leaders and innovators in pharmaceutical marketing.

On-Demand Episodes

Should Pharma Replace the Term ?KOL?? Pharmaguy interviews Sanjay Singhvi, Director, System Analytic, about KOL terminology and the research his company conducted around it with KOLs and pharmaceutical executives.... more

Input, Solutions, Culture Pharmaguy interviews Anne C. Beal, MD, MPH, Chief Patient Officer, Sanofi, and Melva T. Covington, MPH, MBA., PhD, Project Leader, Research and Develooment, Sanofi. They talk about their roles in bringing the... more

Will New FDA Guidelines Allow Pharma to Join In? Pharmaguy interviews Peter Kirk, CEO & Sermo, who talks about the nature and value of physician discussions on Sermo and how pharma can engage docs on social media sites... more

New Strategies for Pharma in the mHealth Market Pharmaguy interviews Ralf-Gordon Jahns, Managing Director, research2guidance (see Bio), who talks about his company's Pharma App Benchmarking 2014 report and what changes... more

Are Better Headlines Just What the Doctor Ordered? Pharmaguy interviews Jeff Tangney, CEO & Founder, Doximity, who talks about physician clinical reading patterns and trends and the impact on patient care. The discussion focuses on... more

The Tools You Need & What You'll Learn Pharmaguy interviews Leigh Fazzina, Principal, Fazzina & Co. Communications Consulting, Inc., who talks about her passion for social media listening for pharma and who within the organization is... more

The Sharps Patient Support System Pharmaguy interviews David P. Tusa, CEO and President, Sharps Compliance, Inc.(see Bio), who describes The Sharps Patient Support System and how his company collects data from sharps... more

The Mobile Health Competence Centre Hosts Online Discussions Pharmaguy interviews Juan Cornet, Director, mHealth Competence Center, who summarizes the key takeaways from an hour-long #mHealthPharma TweetChat on how... more

Univadis in France Gets Social Pharmaguy interviews Thibaud Guymard, Digital Marketing Manager at MSD France, who talks about Comuniti, a new online community that is part of MSD France's Univadis service exclusively for... more

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