Pharmaguy

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Interviews of leaders and innovators in pharmaceutical marketing.

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Will New FDA Guidelines Allow Pharma to Join In? Pharmaguy interviews Peter Kirk, CEO & Sermo, who talks about the nature and value of physician discussions on Sermo and how pharma can engage docs on social media sites and online discussion boards. Questions/Topics of Discussion Tell us a bit about Sermo and the physician members. Are physician members engaged in meaningful discussions on Sermo? What are they discussing? Jeff Tangney, CEO of Doximity, said most online physician discussions were mundane and not related to medical practice. In the past Sermo has worked with pharma companies such as Pfizer to bring them into these discussions (see here). How did that work? Was it successful? What kinds of discussions do physicians on Sermo want to have with pharma? In your opinion, what impact will the recent FDA guidelines have on how the pharmaceutical industry engages physicians on social media sites and discussion boards such as Sermo. What value can pharma marketers gain from engaging in physician discussions via social media? What values can physicians gain?
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On-Demand Episodes

New Strategies for Pharma in the mHealth Market Pharmaguy interviews Ralf-Gordon Jahns, Managing Director, research2guidance (see Bio), who talks about his company's Pharma App Benchmarking 2014 report and what changes... more

Are Better Headlines Just What the Doctor Ordered? Pharmaguy interviews Jeff Tangney, CEO & Founder, Doximity, who talks about physician clinical reading patterns and trends and the impact on patient care. The discussion focuses on... more

The Tools You Need & What You'll Learn Pharmaguy interviews Leigh Fazzina, Principal, Fazzina & Co. Communications Consulting, Inc., who talks about her passion for social media listening for pharma and who within the organization is... more

The Sharps Patient Support System Pharmaguy interviews David P. Tusa, CEO and President, Sharps Compliance, Inc.(see Bio), who describes The Sharps Patient Support System and how his company collects data from sharps... more

The Mobile Health Competence Centre Hosts Online Discussions Pharmaguy interviews Juan Cornet, Director, mHealth Competence Center, who summarizes the key takeaways from an hour-long #mHealthPharma TweetChat on how... more

Univadis in France Gets Social Pharmaguy interviews Thibaud Guymard, Digital Marketing Manager at MSD France, who talks about Comuniti, a new online community that is part of MSD France's Univadis service exclusively for... more

Tricks & Tips to Avoid FDA Letters Pharmaguy interviews Dale Cooke, Principal, PhillyCooke Consulting, who gives us a preview of the topics he will cover during a two-day interactive workshop -- "Building a World-Class Advertising and... more

Learn the Rules & Regulations from a Master Pharmaguy interviews Preeti Pinto, former Executive Director & Head of Promotional Regulatory Affairs at AstraZeneca (see Bio). We talk about the Advertising and Promotions Course... more

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