Pharma Marketing Talk


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Interviews of leaders and innovators in pharmaceutical marketing.

Upcoming Broadcasts

Tricks & Tips to Avoid FDA Letters Pharmaguy interviews Dale Cooke, Principal, PhillyCooke Consulting, who gives us a preview of the topics he will cover during a two-day interactive workshop -- "Building a World-Class Advertising and Promotion Review Program" -- in Philadelphia on October 15 and 16, 2014. He also will share a few tips on how to comply with recent FDA social media draft guidances. Face it: You need help. Make sure your promotional activities aren't magnets for FDA warning letters! Questions/Topics of Discussion Can you provide a quick review of recent FDA social media draft guidelines? Some experts have said that these guidances raise many more questions than they answer. Can you give us a few examples? Will your workshop cover these guidelines in detail? What other topics will you cover in the workshop?
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On-Demand Episodes

Learn the Rules & Regulations from a Master Pharmaguy interviews Preeti Pinto, former Executive Director & Head of Promotional Regulatory Affairs at AstraZeneca (see Bio). We talk about the Advertising and Promotions Course... more

Myrbetriq®'s Advertising Partnership with RunPee App Pharmaguy interviews Walt Johnston, Vice President of US Marketing and New Product Planning, and Emily Sitrin Mason, Consumer Marketing Director - Urology Franchise,... more

Sharing Stories Through Self-Generated Patient Videos Pharmaguy interviews Dave Duplay, Founder and Chief Executive Officer at healtheo360, about the effects on patients of sharing their stories through self-generated videos and... more

Tips from Boehringer Ingelheim Pharmaguy interviews Patricia Alves, Social Media Community Manager, and Jaclyn Fonteyne, Social Media Specialist, at Boehringer Ingelheim, about their experience with tweetchats to inform... more

Implications for Pharmacos, HCPs, and Patients Pharmaguy interviews Len Starnes, Digital Healthcare Consultant, about the transformation of medical conferences/congresses from the physical to the virtual and the implications for... more

HbA1c Teaching Model Brings Diabetes Education to Life Pharmaguy interviews Casey Steffen M.Sci., Manager at Biologic Models, about his crowdfunding campaign, which is designed to encourage supporters to share "rewards" that... more

Are They Parting or Is a Storm Brewing? Pharmaguy interviews Tracy A. England, Vice President of Social Media Marketing for OpenQ. We discuss comments submitted by the Social Media Compliance Council (SMCC) to the FDA seeking... more

Astellas's Animated Pitch Organ for OAB Pharmaguy interviews Walt Johnston, Vice President of US Marketing and New Product Planning at Astellas. We discuss a new pharmaceutical advertising campaign from Astellas that features... more

Insights on Creating Engaging Video for Consumers & Healthcare Professionals Pharmaguy interviews Rob Halper, former Director, Corporate Communications and Video Communication, at Johnson & Johnson. Rob provides insights on... more