Pharma Marketing Talk

Pharma Marketing Talk

Pharmaguy

On-Demand Episodes

00:22

HbA1c Teaching Model Brings Diabetes Education to Life Pharmaguy interviews Casey Steffen M.Sci., Manager at Biologic Models, about his crowdfunding campaign, which is designed to encourage supporters to share "rewards" that... more
00:32

Are They Parting or Is a Storm Brewing? Pharmaguy interviews Tracy A. England, Vice President of Social Media Marketing for OpenQ. We discuss comments submitted by the Social Media Compliance Council (SMCC) to the FDA seeking... more
00:22

Astellas's Animated Pitch Organ for OAB Pharmaguy interviews Walt Johnston, Vice President of US Marketing and New Product Planning at Astellas. We discuss a new pharmaceutical advertising campaign from Astellas that features... more
00:30

Insights on Creating Engaging Video for Consumers & Healthcare Professionals Pharmaguy interviews Rob Halper, former Director, Corporate Communications and Video Communication, at Johnson & Johnson. Rob provides insights on... more
00:30

Boost sales and develop direct relationships with consumers by imbuing Rx brands with human characteristics. Pharmaguy interviews Lea Katsanis, PhD, Marketing Professor at Concordia University's John Molson School of Business,... more
00:26

How to Balance Learning Objectives & Gameplay Without All the Stress Pharmaguy interviews Andy Yeoman, co-founder of Focus Active Learning, about making games that work for patients. The only way to get it right is to... more
00:24

How "Complete the Pair" Helps Open Doors Pharmaguy interviews Goose Lopez-Torres, Principal & Founder, Complete the Pair, LLC, about how his company, in conjunction with Soles4Souls - the largest shoe-based charity in... more
00:31

A Lundbeck-Epilepsy Foundation Case Study Pharmaguy interviews John Griffith, Maureen Winigrad, and David Winigrad, Principals at Centric Infographics, about their company's audience-centric and data-driven infographics system. The... more
00:26

Pharma Must Dispel the One-Size-Fits-All Approach Ryan McGuire, Research Team Leader, and Sarah Ray, Research Analyst, Cutting Edge Information, join Pharmaguy to discuss top-level results of the "Pharmaceutical Mobile Health:... more

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