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Pharmaguy

Pharma Marketing Talk

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Interviews of leaders and innovators in pharmaceutical marketing.

On-Demand Episodes

Pharma-Physician Peer-to-Peer Dialog via Sermo. A discussion with Daniel Palestrant, Founder & Chief Executive Officer, Sermo.
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A preview of Pharmaceutical Executive's Sales and Marketing Summit with guest Patrick Clinton, Editor-in-Chief of Pharmaceutical executive Magazine.
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A Color-coded Risk Rating System That Delivers Personal Saftey Alerts
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Pharmaguy

If You Can't Define It, You Can't Measure It! A conversation with Dr. Andree K. Bates, President, Eularis
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Gaming Web 2.0 Sites, Bad Google Adwords, Wiki Edits, Phony Meta Tags, and Other Ways to Get Around the Rules in Online Marketing
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Understand how your sales force can make themselves more effective by collaborating on web 2.0 tools, interactive opinion polls and wikis.
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Not Just Regulatory Concerns are Holding Back Pharma from Doing More Online. An interview with Rich Meyer, Senior eMarketing Manager, Medtronic-Diabetes
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Why DTC Ads are Ineffective and How Innovative Pretesting Techniques Can Improve Them. An interview with Lee Weinblatt of Pretesting.
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Data Mining and Scoring Consumer-Generated Content About Botox, Restylane and Other Brands. An interview with Mark De Paoli of BrandIntel.
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Is Pharma-sponsored Physician Education Biased? An interview with Daniel Carlat, M.D., Assistant Clinical Professor of Psychiatry at Tufts University School of Medicine.
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