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Patient Assistance Program Rankings

  Broadcast in Business

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Going Beyond Sales Force Effectiveness to Customer Experience Satisfaction. Peter Carlin, Senior Vice President and Ellen Gordon, Research Director, Market Strategies International's Healthcare division, discuss how pharmaceutical companies can better understand what makes a successful Patient Assistance Program (PAP) and the role of PAPs in influencing a physician's experience with a drug company and improving patient health. As a case study, they will summarize Market Strategies' 2008 MSImage Oncology Patient Assistance Program.
Tags:
pharmaceutical
market research
patient assistance program
oncology
marketing
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