Pharma Marketing Talk

Speaker Programs: Endangered Species

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In this Pharma Marketing Talk interview, our guest, William D. Cooney, President and CEO, MedPoint Communications, Inc., will lay out the problems of face-to-face speaker programs in today's regulatory, cost-conscious, and busy work-schedule environment. Cooney will give examples of the many benefits of using technology to deliver and manage speaker programs.
Tags:
pharmaceutical
marketing
speaker programs
Medpoint
Broadcast in Business
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archived

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