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Pharmaguy

Pharma Marketing Talk

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Interviews of leaders and innovators in pharmaceutical marketing.

On-Demand Episodes

A conversation with Steven Schwartz, Ph.D., Research Director, HealthMedia, about its digital health coaching solution that emulates the experience with a human coach or counselor but that is delivered on digital platforms that include... more
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A conversation with Bill Silberg (Principal at Silberg Consulting), Melissa Davies (Social Media Practice Lead at Return on Focus) Michael Parks (President of Pitch360), and invited ePharma Pioneer Club members about "how-to" to... more
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A conversation with George Dunston, Co-Founder and Managing Principal of Obsidian HDS, about PharmaShine, an online service called PharmaShine that makes all of the publicly revealed payments to physicians by pharmaceutical... more
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A conversation with Tom O'Brien, CMO at MotiveQuest LLC, about using social media data mining to spot patterns in conversations early so that pharma marketers can better align their messages with the needs and concerns of... more
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A conversation with Reprints Desk's Scott Ahlberg, Head of Corporate Services, and Christian Gray, Business Development, about solving pharma's "medical marketing blues" via the effective distribution of peer-reviewed literature to... more
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A conversation with Jenna Woodul, EVP, Chief Community Officer, LiveWorld, Inc., about how pharma companies can manage their social media interactions using technology and "credentialed participants" for moderating and managing... more
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A conversation with Dennis Urbaniak, VP U.S. Diabetes at sanofi-aventis, about the recent activity on S-A's VOICES corporate Facebook page. We'll discuss the lessons learned and hear advice from independent experts. Urbaniak is willing... more
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A conversation with Eric S. Langer, Adjunct Faculty Member, Johns Hopkins University, and President/Managing Partner of BioPlan Associates, Inc., about teaching "Marketing in a Regulated Environment" to students who are mostly... more
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Scientist Vs salesman: Which approach will enable your sales reps to raise their value to the industry?
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Pharmaguy

A conversation with Dave Gulezian, President and CEO of Viscira, about the use of virtual reality simulation to reach and teach physicians at medical conventions. Featured is his company's "EyeMAC" Wet AMD virtual simulation exhibit.
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