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Pharmaguy

Pharma Marketing Talk

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Interviews of leaders and innovators in pharmaceutical marketing.

On-Demand Episodes

A conversation with Tom Chernaik, CEO, CMP.LY, about his company's unique proprietary technology that enables advertisers and agencies to document compliance and measure the effectiveness of social marketing campaigns.
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A conversation with Gary Monk, Product Manager-Concerta XL, Janssen Cilag and Rob Halper, Director, Video Communication at Johnson & Johnson about their experiences using YouTube to support patients.
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A conversation with DJ Edgerton, Founder and CEO of Zemoga, and other invited experts, about the failure of traditional interactive agencies to keep pace with social media technology and how emerging market social media boutiques like... more
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A conversation with Nancy Lurker, CEO of PDI, Inc., about the challenge of developing and deploying new types of pharmaceutical sales professionals as part of flexible, scalable field teams designed to meet changing market conditions.
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A conversation with Alex Butler, Digital Strategy and Social Media Manager at Janssen, and Silja Chouquet, Founder and Chief Executive Officer, Whydot Pharma, about SMi's 2011 conference on Social Media in the Pharmaceutical... more
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A conversation with Jeff Chester, Founder and Executive Director of the Center for Digital Democracy, about his organization's recently filed brief with the FTC requesting an "Investigation, Public Disclosure, Injunction, and Other Relief"... more
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A conversation with David L. Shrier, Chief Executive Officer of HCPlexus about how the demand for content and channels of delivery of content depend upon the size of physician practices and other factors.
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A conversation with Joshua Duhl, VP Marketing & Product Management at North Plains Systems, about his company's new generation of content management solutions for ingesting, categorizing, finding, converting, collaborating on and... more
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A conversation with Dan Hill, President of Sensory Logic, Inc. about research results using facial coding techniques to discover the true emotions off viewers of pharmaceutical ads.
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A conversation with Dr. Frank Antwerpes, President, DocCheck Medical, about the recent survey of the DocCheck physician online community regarding use of social media.
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