Pharma Marketing Talk

Aligning Your Message with Patient Needs: How Social Media Can Help

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A conversation with Tom O'Brien, CMO at MotiveQuest LLC, about using social media data mining to spot patterns in conversations early so that pharma marketers can better align their messages with the needs and concerns of consumers and patients.
Tags:
pharmaceutical
marketing
social media
MotiveQuest
Health
Broadcast in Business
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archived

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