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Pharma Crisis Communications in the Fast-Paced Digital World: The J&J Case Study

  Broadcast in Business

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A conversation with Bill Silberg (Principal at Silberg Consulting), Melissa Davies (Social Media Practice Lead at Return on Focus) Michael Parks (President of Pitch360), and invited ePharma Pioneer Club members about "how-to" to "how-not-to" when it comes to crisis communications in the faced-paced digital world of blogging and Twitter.
Tags:
pharmaceutical
communications
public relations
business
McNeil
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