The iPhone Medical Application Revolution

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A conversation with Edward M. Zabrek, M.D., F.A.C.O.G., Medical Editor, SmartPhone Magazine, Medical Editor, iPhone Life Magazine and Renee McLoud, DNSc, APRN, BC, CPNP-PC, Clinical Professor, Arizona State University College of Nursing & Healthcare Innovation, focusing on the mobile information technology habits of healthcare professionals and how pharmaceutical marketers can leverage the PDA/Smartphone channel to educate and market to HCPs about their brands.

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