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If you maintain a standardized service level, you will build your business with both new and repeat/referral business consistently.
Checking in with your customer to see how things are going and then resolving any issues is an essential step in delivering customer value.
Don't forget that customer satisfaction is both a journey and a destination. You need check in along the way and at the end!
Anything that involves people make issues inevitable. How you handle the problems will affect your credibility. "People don't hire you for when things go right. They hire you for when things go wrong."