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People choose to hire and buy based on either Emotion or Logic primarily. Emotion is the way a person imagines that they will feel about themselves after the purchase or the way they imagine other people will about them after the purchase. Logic is because it makes sense, or a smart thing to do, or a good deal.
People buy 9xs faster for emotional reasons than logical reasons.
Tonight I will showcase for how you can much more effectively utilize the power of emotion in Selling Your Service.