Simply defined, gamification uses game mechanics and rewards for non-game applications in order to increase engagement and loyalty, solve problems, change behaviors, and achieve business objectives. Gamification is an important and powerful strategy for influencing and motivating people.
The good news is that Gamification does NOT mean going out and making a computer or a video game, and expecting it to motivate people … it means taking the concepts around games and using them in an authentic way to drive the behavior you want to get.
This week let's go back to the basics and learn why Gamification works, in what context it is most effective, and what the limits are to this approach of employee and customer .engagement.
About Your Host: A gamification keynote speaker and curriculum designer, Monica Cornetti is ranked as the #2 Gamification Guru in the world by UK based Leaderboarded. She hosts this weekly Gamification Talk Radio program, as well as author of the book Totally Awesome Training Activity Guide: Put Gamification to Work for You. Monica’s niche is non-technical gamification used in the corporate environment. Connect with Monica (@monicacornetti) www.monicacornetti.com
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