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The Strategist

The Strategist

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The Strategist - Global Entrepreneur, Tony Marino, MBA delivers "real-time-relevant" practical business/marketing news, solutions, tips, practices, techniques, approaches, and small business entrepreneurial success strategies.

On-Demand Episodes

The term, "Internet Marketing" has become a watered-down concept. In fact, most new business start-ups believe that posting a few tweets, asserting an assortment of Facebook messages, or maintaining a blog is what online marketing is all... more

Dr. Michael Porter's five forces model of industry competition is a model that is used in various hospitality establishments, regardless of location. In this model, there are many things to consider when assessing competition. In fact,... more

Only customers can determine what quality is. Therefore, the customer must be top priority. Reliable, loyal customers are the most important customers. Producing high-quality products ensures customer satisfaction. Continual... more

In order to attain "best in class" book sales results, "best in class" authors realize that their distinct book marketing timeline should commence 6 to 12 months in advance of the book title's full distribution release. Developing and implementing... more

Hiring the right person for the right job, whether a contractor or an employee, is a task that all entrepreneurs will find themselves doing again and again. How do you know when to fire a contractor and when to hire an employee? That is our... more

Social media is a wonderful and remarkably useful tool for promoting your business and building your brand. When it comes to angry complaints, however, it can turn into a vile, unrelenting beast that tears your company... more

Your offer is the center of your sales piece, which should never simply be an advertisement for your company. Direct mail is capable of so much more than getting your company name out there. A good sales piece should draw your... more

To be a great communicator or leader, you must know your audience. When communicating with an audience, it's important to know that people switch from external processing (listening) to internal processing (thinking) when their specific... more

Publishing a book does not have to years, months, or even weeks. Publishing a book does not have to cost you more than a few hundred dollars plus your time and commitment. What is it that today's crafty publishing houses do not want... more

For small businesses, (and even enormous firms) blogging can be a high-value cost-effective practices, particularly when done near perfect. In fact, when done right, blogging can reinforce your brand, prospect and customer relations,... more

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