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The Strategist

The Strategist

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The Strategist - Global Entrepreneur, Tony Marino, MBA delivers "real-time-relevant" practical business/marketing news, solutions, tips, practices, techniques, approaches, and small business entrepreneurial success strategies.

On-Demand Episodes

What is your product? Who needs, wants, or cannot live without what you do for them? How do you undeniably know, with pinpoint accuracy, who your target market (audience/buyers) is and where this invaluable group of buyers hangs... more

With over 7 billion people perpetually consuming resources and wanting more, the shopping craze revolves and cycles at full tilt everyday. With hungry and discerning consumers on the prowl for more, how will grab their attention and... more

Before your target audience can buy your products or services, consumers have to become aware of you in order to become interested in being your new customer, client, and/or patron. What you say and how you say it is key relative... more

Is is altruistically plausible that authors and publishing can generate book direct sales using the various capabilities found across today's social media environment? The answer is adamantly, "Yes!" That stated, there are certain... more

Making the most of our social media campaigns is paramount relative to brand awareness, building upon healthy and safe relationship, and ultimately increasing market share and generating higher profits. As with any business endeavor, we... more

In order to effectively communicate with another individual or a group individuals, we must first identify their language, beliefs, culture, perspectives, perceptions, and expectations. Therefore, we must know who we are speaking with by... more

Although Twitter began doing business on March 21, 2006, entrepreneurs still find themselves confused as to how to make the most of their Twitter activities. Amassing an ever-evolving base of Twitter followers is about how we... more

Social media networking is all about initiating,nurturing, and managing relationships to generate brand awareness and brand value by way of an effective communication communication strategy. What you say, how you say it, and at... more

Entrepreneurial book authors and publishers do not lack creative ideas, but, is a particular idea a viable foundation for creating a successful business? A "Feasibility Study" addresses the question: ?Should we proceed with this... more

The entrepreneur marketing model is an innovative approach to the "old school" traditional marketing approach. The model looks at the basic set of strategic marketing tools and compares traditional marketing (AM) to innovative... more

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