The 4S Strategy: Web Marketing Mix

The term, "Internet Marketing" has become a watered-down concept. In fact, most new business start-ups believe that posting a few tweets, asserting an assortment of Facebook messages, or maintaining a blog is what online marketing is all about. These faulty notions have been responsible for misleading business start-up owners. The 4Ps Marketing Mix framework is considered to be one of the most popular tools of traditional marketing management, and categorizes the main objections of using the model as the foundation of physical and digital marketing practices. That is our focus on this edition of, “The Strategist Radio LIVE."