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The Strategist

The Strategist

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The Strategist - Global Entrepreneur, Tony Marino, MBA delivers "real-time-relevant" practical business/marketing news, solutions, tips, practices, techniques, approaches, and small business entrepreneurial success strategies.

On-Demand Episodes

What is the purpose of your business website? If you can't answer that question quickly and decisively, there's a vast chance you're unknowingly squandering your best online business asset. And even if you can answer the question, if you're... more
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The key to developing and implementing a low-cost earned media campaign is getting your target market to share your integrated marketing communications (IMC) across their perspective sphere of influence. The art of leveraging by... more
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Entrepreneurs strive to enhance their influencer competency. The more effectively you are able to influence, the greater leader you will become. Today's influencers such as Sir Richard Branson, Oprah Winfrey, Donald Trump, Ellen Degeneres,... more
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With self-publishing becoming more streamlined, more and more entrepreneurs are able to reap the rewards of writing a book about their business. Putting pen to paper – or fingers to keyboard – can instantly give you credibility,... more
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Successful entrepreneurs knows that starting and sustaining a business requires financial capital. Most of today's businesses struggle to make it because ownership is unable to secure the capital needed. Which business fund-raising... more
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The relationship between the buyer and seller is dicey by definition. In a perfect world, it would be a sound partnership with open channels of communication, honesty and mutual respect. But unfortunately, we do not do business in a... more
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There various factors that can either significantly help or hinder your online sale's conversion rates. Maintaining a top performing web site is paramount relative to speed, ease-of-use, and efficiency. Other vital factors include web hosting,... more
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Being the face of your business is an unexpected, exciting, and sometimes frightening characteristic of entrepreneurship. For some, nothing throws them out of their element quite like face-to-face encounters. If you have ever felt... more
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Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. When was the last... more
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Many entrepreneurs do their best to conduct their own (DIY) publicity services. Most fail to successfully increase brand awareness due to the fact that they are working beyond the scope of their core competencies. When it comes right down... more
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