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The Strategist

The Strategist

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The Strategist - Global Entrepreneur, Tony Marino, MBA delivers "real-time-relevant" practical business/marketing news, solutions, tips, practices, techniques, approaches, and small business entrepreneurial success strategies.

On-Demand Episodes

Gut, instinct, or by science - how should you go about appropriately setting the price for each of your products and/or services? Get it wrong and say, "Goodnight" - Get it right and say, "Good Day!" How should you consider setting... more

Once you have moved beyond your initial business start-up mode, what must you ponder in order to keep your business alive and thriving? The answer to this essential notion is wide, tall, and thick, but there are five quick-start steps that... more

When considering a new business venture, many fresh entrepreneurs hit the wall right out of the gate because they do not know the appropriate questions to ask before jumping with both feet. So then, what are these all-essential questions to... more

Starting a new venture business or rolling out a new product or service line means that it is high-time to energize your public relations strategy. Your requisite PR strategy must be developed in such a way that you are able to effectively... more

What three components will help you grow your self-publishing practice sooner than later? These three factors must be considered and become actionable by you in order to help you start and sustain your book marketing strategy. That is... more

Whether you are beginning a new business venture or just need to define your position in your distinct market, it is crucial that you conduct thorough market research. To their detriment, many entrepreneurs bypass this step. Market... more

Starting a business takes courage, commitment, and capital. What if you needed somewhere between $5000 and $1,000,000 to effectively launch your new business venture? What key component do investors look for when deciding to... more

What one sales component can make all the difference relative to generating more sales? The answer that will affect the difference between flat sales figures and a revenue increase is developing an irresistible "call-to-action."... more

Relative to social media engagements, exceptional content is created for people first and the search engines second. To make the biggest social media impact, it is essential to strategically showcase the human element of your business.... more

A strategically prepared and implemented book signing event can render measurable value relative to your brand awareness, building credibility, developing strategic alliances, and increasing book sales. What steps should you consider... more

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