Scott Scanlon

Defining New Media Marketing

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Your daily brief for Tips, Tools, Advice, and Secrets in Marketing You and Your Business in New Media. We cover social media, emerging technologies, and future trends that keep you on the cutting edge of new media marketing.

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FOR many marketers, advertising in stores is an increasingly important way to influence shoppers at the so-called moment of truth, as they finally make up their minds about which brands of soup, soap or cereal to buy — or not buy. Now, a... more

NPV, Buzz on a comback, Attorney’s spend money on digital and cause marketing.Awesome post on figuring out your NPV from Sam Decker at Clickz. It is worth checking it out.Famous tech blogger Robert Scoble appears to... more

Fan Value,What is the value of a Facebook fan? Everyone has their own views on that question, but now a social media measurement firm called Syncapse has come up with an actual dollar value in a report released today (PDF link). The... more

Did you notice the competition going on between Bing and Google? The game is still on and after Google announced its new Caffeine search index, it is Bing’s turn to tout the future release of its enhanced ‘Bing... more

In today’s show we talk with Jeff Foster from WebBizIdeas on search engines (mainly google). We talk about the latest release of Caffeine plus where Google has been and is looking to go.Some of the questions we answer:How... more

Today, we’re announcing the completion of a new web indexing system called Caffeine. Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content... more

Why You Should Stop Reading Career Advice Columns, I didn’t read it but if you want you can read it here.I talk a little about Apple Iphone and the latest video they released. I really like it and I am impressed by how it was... more

It’s no secret that consumers don’t exactly think highly of the advertising industry — especially when it comes to ethics. So the American Advertising Foundation is teaming up with the University of Missouri’s... more

How many friend and friend details can we possibly track? With how many friends - or brands - can we sustain meaningful engagement? Using a loose definition of “friend” including those whose updates or status we follow on... more

YouTube, however, faces a huge obstacle: very short videos are unlikely to hold interest when watched in long sequences. It remains to be seen whether viewers will ever be interested in watching hours and hours of typically... more
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