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Rowdy Piper

Defining New Media Marketing

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Your daily brief for Tips, Tools, Advice, and Secrets in Marketing You and Your Business in New Media. We cover social media, emerging technologies, and future trends that keep you on the cutting edge of new media marketing.

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Not surprisingly, Apple (AAPL) doesn’t play follow the leader on Facebook. As other sexy brands like Starbucks (SBUX) and Target (TGT) chase each other to win fans on pages under the umbrellas of their company names, Apple... more
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YouTube takes a bath, Facebook get’s community plus becomes a Titan, and a little IPad talk.A new redesign at YouTube. I like it alot, clean, loads faster, great features, and creates more interaction. The changes might seem subtle at... more
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Google Analytics have announced they will offer people the ability to opt-out from Google Analytics in the next few weeks. People will take this option via a setting in their browser. More here Yahoo is boosting its staff of journalists, from... more
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Facebook is scaling back on the word “Fan” and ramping up usage of “Like” on brand pages. According to a confidential e-mail sent to ad agencies today, the social media site will change the “Become A... more
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Want an example of a company running a promotion on Facebook? I’ve got one you should watch in real time as they roll out their strategy over the next few weeks.Jackson Hewitt Tax Service is launching a contest asking... more
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Checked out a new social website called Gravity.com. Check it out. At the least reserve your username. You can also see a great review by Liz Gannes here.How to create a store on Facebook.Do you have stuff to sell? I found a great... more
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Didn’t know Big Ben Tweeted, but you learn something new everyday. Will your refrigerator start to tweet now? More here Someone at comScore obviously doesn’t talk to people as it says Web Video Viewers Happy to Watch... more
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Americans increased their overall media usage and media multitasking according to The Nielsen Company’s latest Three Screen Report, which tracks consumption across TV, Internet and mobile phones. In the last quarter of 2009,... more
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Slate ad critic Seth Stevenson tries out a Google service that allows you to run your own commercial on national TV for as little as $100. view here LinkedIn Tips and Advice Fill out your profile 100% Not all communications within... more
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Twitterers mostly consume news, MySpace users want games and entertainment, Facebookers are into both news and community and Digg’s audience has a mixed bag of interests.This is all according to online advertising network Chitika,... more
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