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Rowdy Piper

Defining New Media Marketing

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Your daily brief for Tips, Tools, Advice, and Secrets in Marketing You and Your Business in New Media. We cover social media, emerging technologies, and future trends that keep you on the cutting edge of new media marketing.

On-Demand Episodes

In this episode we talk about responding to good and bad comments throughout the internet. A place I frequent has some interesting reviews and comments that they have not responded to. We discuss how and why you should respond.... more
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Today we talk about how to build authority for your website or domain. Having an authoritative website helps you create more leads, prospects, and sales. While not difficult there are some things to keep in mind when creating authority around... more
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Media industry ad revenue declined 12% year-over-year to $125.3 billion in 2009, according to a report issued by Kantar Media, the WPP-owned research firm formerly known as TNS. The only major growth area: Online ad spending.... more
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Roundup show, facebook vs google, seth godin, direct mail and email, valpack, and (shock) consumers don’t identify with brands.And if you work for a business or own one, it’s likely that social media marketing is on your radar.... more
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From Twitter:When we designed Twitter, we took a different approach—we didn’t require a relationship model like that of a social network. Keeping things open meant you could browse our site to read tweets from friends, celebrities,... more
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How to you keep up with new media? How do you know what to watch and what not to watch?We also talk about why having a google blue dot would be a great idea…Vic Gundotra, VP of Engineering, demonstrated last December a... more
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Facebook plans to take the wraps off a new location-based feature in late April at f8, the company’s yearly developer conference, according to several people briefed on the project, who spoke on condition of anonymity because they were... more
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First part of the show we briefly talk about social media to answer some questions I’ve got via email. Then we dive into what I’m extremely excited about and that is Mobile marketing. I’ve had this in the back of my mind... more
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Twitter is a great service. To me the core uses are networking and meeting new people, customer service, and driving traffic/seo. There also is a lot of hype around Twitter. I do have a love hate relationship with Twitter and we talk a little... more
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I share a little here on to me is a growing issue. There is all this talk about social media and new media engagement. I have no stats to back this up but I feel based on my own experience that for every 1 mention of success in social media... more
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