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Rowdy Piper

Defining New Media Marketing

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Your daily brief for Tips, Tools, Advice, and Secrets in Marketing You and Your Business in New Media. We cover social media, emerging technologies, and future trends that keep you on the cutting edge of new media marketing.

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Today we talk about how to get social engagement done. How do you still do your business, meet clients or customers and still properly engage social media. This is one of those questions that I get when I give a seminar like I did today.... more
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When all you have is an email address, Flowtown can give you a name, age, gender, occupation, location and all the social networks that person is on. Check out FlowTown.com How often do you communicate with the people you... more
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Retailers and marketers trying to influence moms of all demographic backgrounds should pay close attention to their social media efforts and also focus on free items, promotions and discounts, according to a Retail Advertising and... more
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Capturing who controls the money is one of the keys of marketing and selling more of your product or service. “Women Want More” advises marketers that 1 billion women work worldwide, more than half of college... more
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What is Diaspora — essentially a decentralized social network (Watch the video here). They have raised well beyond the initial 10,000 they where looking for on Kickstarter. A few months back, four geeky college students, living... more
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We may be looking at a revolution in payments. Square, which launched late last year from Twitter co-founder Jack Dorsey, is now offering a way for anybody with the right mobile device to accept credit card payments for less hassle and fees... more
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We have confirmed with Twitter that beta testing of its new business features, dubbed the “Twitter Business Center,” has begun. According to the company, “only a handful of accounts have these features presently,” but it will expand... more
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It’s amazing how fast the world of social media moves! As many of the statistics from the original Social Media video have changed, Erik Qualman took a moment to refresh the video with a few new statistics and graphics.In today’s... more
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Google has updated what you see in your results. Essentially there is a sidebar now that allows you to drill down by updates, images, videos, maps, news, shopping, books, blogs, discussions, and yes the wonder wheel. Check out the... more
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Wikia.com, Jimmy Wales’ for-profit venture that is separate from his more well-known nonprofit crusade, Wikipedia. Wikia makes money by selling advertising and sponsorships and has already turned a profit, according to the... more
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