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Commercials on Shelves, Time Spent in SM, Where Do B2B Leads Go

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Scott Scanlon

Scott Scanlon

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FOR many marketers, advertising in stores is an increasingly important way to influence shoppers at the so-called moment of truth, as they finally make up their minds about which brands of soup, soap or cereal to buy — or not buy. Now, a company is hoping to bring commercials to the retail point of purchase [...]

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