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Building a Business Case for Company Culture

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Numerous studies have confirmed that employee satisfaction with company culture is positively correlated with business outcomes, such as customer satisfaction, productivity and performance. Executives tend to be overly optimistic about the state of their company culture and employee engagement. Therefore, to make the case for investing in culture, you have to help executives understand your company culture. To do this, data is your best friend.

Join our special guest, Greg Besner, CEO of CultureIQ, as we discuss how to layer business data (customer success, retention, operating profits, etc.) with culture data. The result will be to reveal the cultural drivers of key business metrics.

This one-hour live podcast and Twitter chat between Host Meghan M. Biro and Guest Greg Besner on September 21 at 1pm ET will be a great show.  See you there!

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