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The Benefits of a System, and Automating Your Marketing- An Interview with Colin Daymude

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If you were to run a marathon, you would be much more successful if you spend several weeks or months preparing for it, rather than simply “winging it.” Topics we cover in this conversation: * Why a system is important, even (or especially) for small businesses who don’t have any money to waste. * How Henry Ford didn’t invent the automobile, but became successful by automating the process * How “slacking off” after the sale is why businesses (and marriages!) often fail * How most businesses become overwhelmed with the first three phases: The Eight Phases of the Perfect Customer Lifecycle 1. Generating Interest 2. Capturing Leads 3. Educating and building trust 4. Converting the lead 5. Processing the sale 6. Fulfilling, “wowing” & educating 7. Upselling and cross-selling 8. Creating advocates (testimonials, referrals, continuing the relationship)

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