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  • 01:08

    eMail radio: Email Marketing Metrics Explained

    in Marketing

    Luke Glasner of Glasner Consulting, joins Jeff and Jim to answer your questions about email marketing metrics!

    From CTRs to hard and soft bounces, we'll explain what's important to know about your email marketing report metrics!

  • 00:58

    There’s a Video in my eMail Show

    in Marketing

    eMailRadio presents The ‘There’s a Video in my eMail’ Show
    Live at 1PM EDT on Tuesday, June 7
    Please join us on Tuesday June 7th at 1PM for eMailRadio as Jeff Ginsberg hosts our guests Conor McCluskey  and Rory Carlyle of BombBomb to discuss the latest trends in video email technology.
    The “There’s a Video in my eMail” Show will explore why video eMail wasn’t so popular until recently. In fact, video in an email was often considered an eMail Marketing liability! Traditional formats – Flash, AVI and MPEG – are still considered taboo as mediums to be imbedding into or attaching to your email message.
    Our expert guests will discuss their knowledge of the problem and share their magic ingredients when it comes to video email marketing..

  • 01:10

    eMail Radio: The Future of eMail and Online Marketing

    in Marketing

    Marketing legends, Mark Brownlow of EmailMarketingReports.com and Bill McCloskey, founder Email Data Source. Join Jeff and Jim to talk about where email and social marketing is at now and where its going in the future! We'll take your calls live!

  • 00:31

    Top 3 Email Frustrations

    in Marketing

    Deb Evans, President Franchise Foundry and Jack Monson, Global Director of Manalto are joined by Nancy Friedman, The Telephone Doctor.

    Nancy Friedman presents a broad array of keynote programs that help companies equip their people with tools to convert more inbound leads into sales, and deliver a better customer experience. She will share the top three email frustrations many profesionals are guilty using.

    Join the Social Geek Radio conversation on Facebook and connect with Deb, Jack and Nancy on Twitter.

  • 01:16

    Email Marketing to an International Community

    in Marketing

    #eMailRadio host Jeff Ginsberg will interview Nick Eckert, CMO of Graphic Mail, and get his insights into international email marketing tactics. Nick will tell all about built-in user interfaces and the value of using an email service provider that supports different languages and international connections. There are unique issues involved when marketing to a cross-border and cross-cultural community, and Nick is the Ninja to ask.

  • 01:18

    eMailRadio presents The Email Authentication Show

    in Marketing

    Please join us on Tuesday June 21st at 1PM for eMailRadio as Jeff Ginsberg hosts special guest Al Iverson, Director of Deliverability at Exact Target.
    Want to make sure your email has the best chance to get delivered? This is the show for you! Go from eMail Newbee to eMail Ninja in only 60 minutes as we discuss: Email Authentication!
    This radio show will answer the following questions:
    What are the different types of email authentication? Why should you care, what do they do, how do they help? How do you implement each of them? What don’t they solve? What happens if you don’t use them? We’ll talk about SPF, Sender ID, Domain Keys, DKIM and other important things you need to know. Learn why you need to set up this type of authentication and what it will do for your email branding and deliverability.
    Join us at 1PM ET to listen in, call, and participate LIVE. Give and get essential tips from The eMail Guide community.
    Share in advance and we’ll make sure to mention your authentication insights on the show: eMailRadio@theemailguide.com.
    You can call in or Skype 1-347-637-3461. We all want to maximize deliverability and enhance email branding, so please participate in this valuable dialogue, learn and share along with The Guide community. Call in or email your ideas for The Email Authentication Show!

  • 01:09

    Email Marketing for non-profits

    in Marketing

    Email marketing for non-profit associations is a different ball game. People on those lists likely are more enthusiastic about the content offered them – they are members after all. Chris Donald from the Inbox Group (they work with a lot of associations/non-profits) and email marketing blogger Scott Cohen, who works with University newsletters, join us to talk about non-profit email marketing.

    Talking points:

    When ROI isn’t about revenue
    100% delivery to the Inbox with images on
    Internal newsletters for large companies and Orgs.
    No you can’t unsubscribe from the newsletter
    Profit for Non-Profits

  • 01:13

    Are YOU sending enough email?

    in Marketing

    Alchemy Worx CEO, Dela Quist joins Jeff & Jim to pose the question: Are YOU sending enough email? Why is email the only channel where the industry sends out the message that less is more?

  • 01:06

    Email Marketing Deliverability

    in Marketing

    Getting your email to the inbox is your first challenge as an email marketer. Recent changes to popular email clients such as Gmail can make that an even bigger challenge.

    Tom Sather, Director of Professional Services for Return Path joins us to discuss these changes and answer your deliverability questions!

    Tom will have plenty of insight and tips to help you get your message to your subscribers!

  • 00:48

    The Email Players Club with Ben Settle

    in Marketing

    This week on the show, I'm joined by the Email Player himself, Ben Settle. I've been a member of Ben's program as well as an avid follower for a few months now. Because of Ben, I now mail my list every single day. Guilt free! Since I've learned so much from Ben, I thought it would be a great idea to have him on the show to share some of his wizdom with us. 

    Ben's an OG in the internet copywriting game. As you'll hear in the show, he's wrote the sales pages for several products I've bought. Ben is the master at finding creative ways to continually mail his list. His emails are one of the very few, that I make it a point to read each day.

    Whether you're in internet marketing or you are an inside sales rep, Ben's email program will help you improve your writing skills, therefore getting more responses from your mailings. After listening to the show, if you'd like to sign up for the Email Players Club with Ben Settle, simply go to www.emailplayers.com 

    Enjoy the show!

  • How is your email tone?

    in Real Estate

    Evan Russell will discuss email tone and the message you are sending with each word typed.