• 01:08

    eMail radio: Email Marketing Metrics Explained

    in Marketing

    Luke Glasner of Glasner Consulting, joins Jeff and Jim to answer your questions about email marketing metrics!

    From CTRs to hard and soft bounces, we'll explain what's important to know about your email marketing report metrics!

  • 00:58

    There’s a Video in my eMail Show

    in Marketing

    eMailRadio presents The ‘There’s a Video in my eMail’ Show
    Live at 1PM EDT on Tuesday, June 7
    Please join us on Tuesday June 7th at 1PM for eMailRadio as Jeff Ginsberg hosts our guests Conor McCluskey  and Rory Carlyle of BombBomb to discuss the latest trends in video email technology.
    The “There’s a Video in my eMail” Show will explore why video eMail wasn’t so popular until recently. In fact, video in an email was often considered an eMail Marketing liability! Traditional formats – Flash, AVI and MPEG – are still considered taboo as mediums to be imbedding into or attaching to your email message.
    Our expert guests will discuss their knowledge of the problem and share their magic ingredients when it comes to video email marketing..

  • 01:18

    eMailRadio presents The Email Authentication Show

    in Marketing

    Please join us on Tuesday June 21st at 1PM for eMailRadio as Jeff Ginsberg hosts special guest Al Iverson, Director of Deliverability at Exact Target.
    Want to make sure your email has the best chance to get delivered? This is the show for you! Go from eMail Newbee to eMail Ninja in only 60 minutes as we discuss: Email Authentication!
    This radio show will answer the following questions:
    What are the different types of email authentication? Why should you care, what do they do, how do they help? How do you implement each of them? What don’t they solve? What happens if you don’t use them? We’ll talk about SPF, Sender ID, Domain Keys, DKIM and other important things you need to know. Learn why you need to set up this type of authentication and what it will do for your email branding and deliverability.
    Join us at 1PM ET to listen in, call, and participate LIVE. Give and get essential tips from The eMail Guide community.
    Share in advance and we’ll make sure to mention your authentication insights on the show: eMailRadio@theemailguide.com.
    You can call in or Skype 1-347-637-3461. We all want to maximize deliverability and enhance email branding, so please participate in this valuable dialogue, learn and share along with The Guide community. Call in or email your ideas for The Email Authentication Show!

  • 01:16

    Email Marketing to an International Community

    in Marketing

    #eMailRadio host Jeff Ginsberg will interview Nick Eckert, CMO of Graphic Mail, and get his insights into international email marketing tactics. Nick will tell all about built-in user interfaces and the value of using an email service provider that supports different languages and international connections. There are unique issues involved when marketing to a cross-border and cross-cultural community, and Nick is the Ninja to ask.

  • 01:09

    Email Marketing for non-profits

    in Marketing

    Email marketing for non-profit associations is a different ball game. People on those lists likely are more enthusiastic about the content offered them – they are members after all. Chris Donald from the Inbox Group (they work with a lot of associations/non-profits) and email marketing blogger Scott Cohen, who works with University newsletters, join us to talk about non-profit email marketing.

    Talking points:

    When ROI isn’t about revenue
    100% delivery to the Inbox with images on
    Internal newsletters for large companies and Orgs.
    No you can’t unsubscribe from the newsletter
    Profit for Non-Profits

  • 01:10

    eMail Radio: The Future of eMail and Online Marketing

    in Marketing

    Marketing legends, Mark Brownlow of EmailMarketingReports.com and Bill McCloskey, founder Email Data Source. Join Jeff and Jim to talk about where email and social marketing is at now and where its going in the future! We'll take your calls live!

  • 01:13

    Are YOU sending enough email?

    in Marketing

    Alchemy Worx CEO, Dela Quist joins Jeff & Jim to pose the question: Are YOU sending enough email? Why is email the only channel where the industry sends out the message that less is more?

  • 01:06

    Email Marketing Deliverability

    in Marketing

    Getting your email to the inbox is your first challenge as an email marketer. Recent changes to popular email clients such as Gmail can make that an even bigger challenge.

    Tom Sather, Director of Professional Services for Return Path joins us to discuss these changes and answer your deliverability questions!

    Tom will have plenty of insight and tips to help you get your message to your subscribers!

  • 01:10

    Holiday Email Marketing

    in Marketing

    Chad White of Smith-Harmon and Dylan T. Boyd of eROI join us to talk about email and social marketing for the holiday season!

    The holiday season brings in a big chunk of your revenue! Are you taking full advantage of email and social marketing to increase that ROI?

    Dylan and Chad are experts on holiday email marketing and they'll be here with lots of advice and answers to your questions!

  • 00:14

    Good Sabbath Email

    in The Bible

    Don reads the Sabbath Email. To receive the Good Sabbath Email every week REGISTER at www.ThinkRedInk.com. When you do, you will receive a free PDF download of "The Questions of Jesus".

  • 00:12

    Good Sabbath Email

    in The Bible

    Don reads the Sabbath Email. To receive the Good Sabbath Email every week REGISTER at www.ThinkRedInk.com. When you do, you will receive a free PDF download of "The Questions of Jesus".

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