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YourMarketingCoPilot

Sales and Marketing CoPilot

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Interviews about effective sales & marketing techniques, for aviation and related industries.

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Topics we cover in this conversation: Why a system is important, even (or especially) for small businesses who don't have any money to waste. How Henry Ford didn't invent the automobile, but became successful by automating the... more

Everyone enjoys working with people they feel they know. Bob Jones makes ATP customers feel like ?insiders? by letting them in on some of the personality and internal fun at ATP. Topics we cover in this conversation: How ?interesting?... more

Alexandre Zisa is an expert in industrial competitiveness, product performance, and design to cost. We talk about time-tested basics and the latest marketing technology with aviation thought leaders and marketing experts. Broadcast... more

Long Cycle Marketing is more than just one-hit-wonder advertising. It's a combination of respectful lead-generation activities and a sustained drip of information that helps bystanders become prospects, prospects become... more

Secrets, tactics and techniques for expanding your network with aviation thought-leades and decision makers. Mark Leeper is an expert at building a large and lucrative network of buyers and influencers in your field. In this... more

Every Company is a Publishing Company No matter what product or service your company produces, you undoubtedly also produce a lot of written materials. The quality of your sales ?slicks,? user guides, brochures, instructions, warrantees,... more

Disclaimer- There Will Never Be Enough Time! In a sense, there is no such thing as time management. We all have exactly 24 hours in a day, seven days in a week, 365 days in a year. No amount of management will alter those facts. The... more

Nothing Happens ‘Till Somebody Sells Something! We're big fans of automated marketing, especially "inbound marketing," which brings in qualified, interested leads. And I enjoy gadgets and technology as much as the next... more

Information Packages When a prospective client says ?please send me some more information about your product or service,? they can mean one of many different things: ?I want to use your information as negotiating material with our... more

Are trade shows a good use of your marketing effort and budget? For many companies, the answer is a resounding ?yes!? For others, it's a frustrating, exhausting experience that makes no discernable difference to their annual sales... more

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