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YourMarketingCoPilot

Sales and Marketing CoPilot

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Interviews about effective sales & marketing techniques, for aviation and related industries.

On-Demand Episodes

Striking images that sell airplanes have propelled Taylor Greenwood from startup to success in about four years. Topics we cover in this conversation: * Breaking into the aviation industry rather than being a “native.” * The importance of a... more
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Everyone enjoys working with people they feel they know. Bob Jones makes ATP customers feel like “insiders” by letting them in on some of the personality and internal fun at ATP. Topics we cover in this conversation: * How “interesting”... more
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If you were to run a marathon, you would be much more successful if you spend several weeks or months preparing for it, rather than simply “winging it.” Topics we cover in this conversation: * Why a system is important, even (or... more
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Chase Larabee is a 22-year-old entrepreneur that started AllFBO and is working on the premier of PilotAway. Chase comes from an Information Technology background and brings new ideas and ways of doing things to an industry that is... more
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Susan Friedenberg went from hiding in the galley while making safety announcements as a flight attendant to being an avid speaker, blogger on the popular Forbes Wheels Up series, entrepreneur, sought-after instructor of... more
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Jason Wolf, the director of Internet Communications for NBAA, has some different marketing challenges than most of us. Individuals and companies that join the National Business Aviation Association (NBAA) come from a variety of... more
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How can sending handwritten cards help your marketing results? We talk with Mark Leeper of Seabright Consulting about the value of a personal network, some of the reasons for sending personalized postal greeting cards, how to make... more
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Interview with John Williams of ABCI. Topics include - what it's like to be in business with his wife, how we work together, why he hates Facebook, and how to market to people who don't like to be marketed to.
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