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Sales and Marketing CoPilot


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Interviews about effective sales & marketing techniques, for aviation and related industries.

On-Demand Episodes

We talk with aviation thought leaders including Ryan Keogh, Cutter Aviation Ludo Van Vooren, EBusiness Aerospace Jill Heisterkamp, Heiste Communications Brad Elliott, Showalter Flying Service Rick Andritsch, VJS Lincoln

We compare many of the features available from commercial email marketing packages and describe which are best for marketing aviation and business to business products and services.

Besides maintaining a focus on aircraft sales, he also has extensive experience in aircraft consulting and management. Brad has set up flight departments for several of his clients; consisting of aircraft crewing, aircraft management,... more

John tells us about an article he read in the Washington Post and the implications for the economy and for aviation marketing. We also outline Long Cycle Marketing, (we made up the term to describe ABCI's specialty) to describe... more

We all know of companies that have great themelines, mottoes, slogans, tag lines or whatever we want to call them. Some great examples: Google – ?Don't be evil.? Nike - ?Just do it!? Chevy – ?Like a rock? Cessna –... more

Market research is seen as a black art. It's often misunderstood even by marketing professionals. To entrepreneurs and businesspeople who wear many hats (including marketing) market research can be the most mystifying and... more

Brad "B-Rad" Elliott of Showalter Flying Service, Orlando (ORL) is our guest this week. We talk about: "B-Rad's" experience with online marketing Social media as an icebreaker for in-person networking or sales. Showing you care about your... more

Alexandre Zisa is an expert in industrial competitiveness, product performance, and design to cost. He visits with us on the Your Marketing CoPilot podcast. We discuss: Breaking the link between cost and quality Working backward from... more

Live from her couch in Baltimore, we have the Aviation Queen herself, Benét Wilson! Benét takes a few minutes out form reporting on EBACE to talk with me. Here's what we talked about: How to find a direction for... more

Jason Marrs, the author of the book No B.S. Price Strategy: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners Guide to Profits, Power, and Prosperity Jason's wife works in health care and education in a field where the... more