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Pharmaguy

Pharma Marketing Talk

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Interviews of leaders and innovators in pharmaceutical marketing.

On-Demand Episodes

Pharmaguy

Activist Survey is a "Wake Up Call" Pharmaguy interviews Jack Barrette, CEO of WEGO Health, who summarizes the result of the Pharma Edition of the 2015 WEGO Health Patient Engagement Survey.
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Pharmaguy

Amazing Social Media Campaign or Creepy Spam? Pharmaguy interviews Jonathan Richman, founder of Dose and Expound. You might remember Jonathan as the creator of the blog Dose of Digital, which provided insights on the use... more
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Pharmaguy

Sanofi's Mission T1D for Children with Type 1 Diabetes Pharmaguy interviews Becky Reeve, Head of Professional Relations, Diabetes Franchise Sanofi UK & Ireland. We talk about Mission T1D, a new gaming app for children with type 1... more
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Pharmaguy

Pharmaguy interviews Duncan Lennox is CEO and Co-founder of Qstream, a mobile sales performance platform for igniting high-performing teams, about the use of gaming and mobile technologies to increase the effectiveness of... more
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Pharmaguy

Apps for Rx Adherence & Outcomes Support Pharmaguy interviews Rob Dhoble, CEO of Adherent Health, LLC., about Mobile Health LibraryTM (MHL), which is a HIPAA privacy-protected mobile app platform built for the unique education,... more
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Pharmaguy

PharmaGuy interviews Thomas P. Stossel, M.D., visiting scholar at the American Enterprise Institute for Public Policy Research, about his new book, PharmaPhobia, and his call to action against the "Conflict of Interest Movement."... more
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Pharmaguy

A Roadmap for Patient-Centric Conferences Pharmaguy interviews Casey Quinlan, Co-Founder at Patients for Clinical Research, journalist, author, ePatient and patient advocate, about Patients Included: A Charter for Conferences and... more
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Pharmaguy

Should Pharma Replace the Term ?KOL?? Pharmaguy interviews Sanjay Singhvi, Director, System Analytic, about KOL terminology and the research his company conducted around it with KOLs and pharmaceutical executives.... more
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Pharmaguy

Input, Solutions, Culture Pharmaguy interviews Anne C. Beal, MD, MPH, Chief Patient Officer, Sanofi, and Melva T. Covington, MPH, MBA., PhD, Project Leader, Research and Develooment, Sanofi. They talk about their roles in bringing the... more
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Pharmaguy

Will New FDA Guidelines Allow Pharma to Join In? Pharmaguy interviews Peter Kirk, CEO & Sermo, who talks about the nature and value of physician discussions on Sermo and how pharma can engage docs on social media sites... more
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