A KOL by Any Other Name

Should Pharma Replace the Term “KOL”?

Pharmaguy interviews Sanjay Singhvi, Director, System Analytic, about KOL terminology and the research his company conducted around it with KOLs and pharmaceutical executives.

Topics/Questions discussed include:

• Are pharmaceutical companies still using the term KOL?
• Why the interest in changing the terminology?
• Is this a divisive/controversial issue?
• Is this a superficial change or reflective of something deeper?
• What about "KOLs" themselves? What do they think?
• How does all this affect vendors/service providers? E.g. What are they searching for in Google - still searching for "KOL Mapping"?!