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Pharma Marketing Talk


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Interviews of leaders and innovators in pharmaceutical marketing.

On-Demand Episodes

What's the impact of iPad Use by Pharma Sales Reps on Messaging Effectiveness & Delivery? Guests Peter Shaw, MD, President and Jessica Labita, MBA, Vice President, Client Services, at MD Mindset, discuss the overall impact... more

Gaining Actionable Meaning from Social Media "Big Data" This podcast with Gideon Mantel, co-founder and CEO of Treato, will discuss how a combination of deep healthcare domain expertise, advanced Natural Language Processing... more

A conversation with Ben Chodor, CEO of Happitique, about his company's standards that it will be using to certify medical, health, and fitness apps under Happtique's App Certification Program.

There has been an exponential growth of the role of Medical Science Liaisons (MSLs) over the last several years. Pharmaceutical companies are now strategically interfacing their MSLs with physicians all over the world. In this... more

Twitter just announced a complex, confusing, and developer-alienating system that restricts their once-open, always cherished but now apparently taken for granted API. The new rules change the playing field for third party developers,... more

Exploring the new commercial model based on 'informed,' data-driven relationship marketing and technology. A conversation with Bob Harrell, VP of Marketing at Appature. Bob discusses the transformation currently underway in... more

Not Your Father's Pharma Sales Tchotchkes A conversation with Jeff Baker, President and CEO, Noble, about the new world of physician "tchottchkes" that pharmaceutical companies give to physicians as aids for patient education. We... more

Understanding What Physicians and Patients Desire from mHealth Apps A conversation with Douglas Elwood, MD, MBA, Director, GMI Strategy and Innovation at Bristol-Myers Squibb, about one of the country's first and largest... more

The Pros and Cons of Pharma Employees Editing Wikipedia Articles A conversation with Bertalan Mesko, MD, founder and managing director of Webicina.com, Michael Spitz, SVP and Managing Director at Zemoga, and Silja... more

Controlled deployment of medical reprints and marketing materials to iPads, your own mobile apps, and HCP websites comes with significant challenges - licensing, reporting, and user experience to name a few A conversation with Peter Derycz,... more