Selling Strategy: The Art of the Relationship

The relationship between the buyer and seller is dicey by definition. In a perfect world, it would be a sound partnership with open channels of communication, honesty and mutual respect. But unfortunately, we do not do business in a perfect world. The truth is that, like dating, such business relationships can also be riddled with self-doubt, misunderstanding, and even, adverse behavior. As a merchant, how can you maneuver around these potholes and purposefully court your customer?  That is our focus on this edition of, “The Strategist Radio LIVE."