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Selling Strategy: The Art of the Relationship

  • Broadcast in Entrepreneur
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The Strategist

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The relationship between the buyer and seller is dicey by definition. In a perfect world, it would be a sound partnership with open channels of communication, honesty and mutual respect. But unfortunately, we do not do business in a perfect world. The truth is that, like dating, such business relationships can also be riddled with self-doubt, misunderstanding, and even, adverse behavior. As a merchant, how can you maneuver around these potholes and purposefully court your customer?  That is our focus on this edition of, “The Strategist Radio LIVE."

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