The Strategist

The Strategist

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The Strategist - Global Entrepreneur, Tony Marino, MBA delivers "real-time-relevant" practical business/marketing news, solutions, tips, practices, techniques, approaches, and small business entrepreneurial success strategies.

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The world of self-publishing looks fairly simple, right? I mean, you write a manuscript using Microsoft Word, design a cover using Adobe Photoshop, open a free (Amazon) Createspace or (Ingram) Lightning Source account, upload your... more

What if you unequivocally knew there existed a business marketing strategy you could ignite right now that would exponentially increase your customer/client base; would you like to know what it is? What If you unequivocally knew that this... more

Do you know what happens when you systematically integrate thought-leadership with a world-class marketing strategy? You get an authoritative marketing force that is second to none. Not only does your brand get noticed today - your... more

How's your mobile marketing strategy presently working for you and your business brand? Did you know that in 2016, the portion of mobile-influenced in-store retail sales, like those at Starbucks, is expected to jump from 20 percent to more than... more

Merchandising is a business-retail practice that is seldom applied when self-publishing a book. The rudiments of selling a product or a brand can and should be utilized in your publishing efforts. This complex book merchandising... more

It does not matter how compelling your business plan is if the reader cops a negative impression out of the gate. A weak plan reeks of failure from the onset. Certainly, you must ensure that your business plan components are on-point.... more

When you are in the process of establishing and creating a business plan for your new business, you must include a mission statement. A prime tool that can be as vital as your business plan, a mission statement illustrates, in a few succinct... more

Success is something all entrepreneurial-driven individuals desire yet it eludes most -- at least up to their desired levels. Why are some business operators successful while most others are not? What do your habits, passion, attitudes,... more

Across today's ever-evolving business landscape, an entrepreneur can quickly become overwhelmed. Therefore, it is essential to remain fervently focused upon the goals for your business. So, what six (6) factors must you focus upon to... more

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