The Strategist

The Strategist

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The Strategist - Global Entrepreneur, Tony Marino, MBA delivers "real-time-relevant" practical business/marketing news, solutions, tips, practices, techniques, approaches, and small business entrepreneurial success strategies.

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Did you know that publicity is a subset of a book marketing strategy? Thousands of today's traditionally and self-published authors have been led to believe that gain actionable publicity is as easy as pie. In fact, there in no shortage of... more

Just because you call yourself a CEO doesn't make you one. For one thing, if a board of directors doesn't name you chief executive officer of a real corporation, you're sort of like a silly little kid playing grownup. More importantly, you're... more

The thought leaders that emerged often strived for productivity, efficiency and, in turn, profits. Think of the massive, multinational, conglomerates that resulted. The focus was on producing more, bigger, better, faster and we succeeded. There is... more

As an entrepreneur, you have a assortment of profiles laced across all the major social media networks and industry-association websites. With all those profiles across the Internet, you should take some time to make them look polished so... more

Start-ups are the result of a solved problem or an unmet need that someone has figured out how to fulfill. The truth is, we are consumed with problems that need solving, most just don't get that sheer fact. If you are indeed interested in... more

Video ads are an effective, low cost medium for book authors and publishers to gain visibility, improve target reader awareness (branding and generate sales). The most effective book video ads are based on a variety of best practices to... more

The fact is that a well-designed website organically grows a company's business and reinforces branding. A recent study discovered that users stay on a website for an average period of 10 to 20 seconds. Visitors hang around longer only if... more

Today, businesses like yours have to do more than just create content to draw audiences to their web sites. Now, you have to ensure your audience is actually reading your materials and resources. Altruistically, your audience (target... more

As search engine maven Google implements its latest algorithms, a massive ripple of concern permeates across the internet marketing landscape. Just recently, Google generated a new wake relative to SEO and blogging. In fact,... more

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