The Strategist

The Strategist


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The Strategist - Global Entrepreneur, Tony Marino delivers "real-time-relevant" practical business/marketing news, solutions, tips, practices, techniques, approaches, and small business entrepreneurial success strategies.

On-Demand Episodes

Being the face of your business is an unexpected, exciting, and sometimes frightening characteristic of entrepreneurship. For some, nothing throws them out of their element quite like face-to-face encounters. If you have ever felt... more

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. When was the last... more

Many entrepreneurs do their best to conduct their own (DIY) publicity services. Most fail to successfully increase brand awareness due to the fact that they are working beyond the scope of their core competencies. When it comes right down... more

Believe it or not, to date, text message marketing remains in its infancy stage. In fact, text message marketing is likely a marketing strategy that has yet to be effectively implemented by your top competitor(s). Understanding how text... more

As entrepreneurs, we are in business to grow our business. In order to grow a business efficiently in today's wildly fluctuating market landscape, entrepreneurs should consider vital business strategies that, when applied effectively, will... more

By no means should you ease up your email marketing communication strategy. Contrary to some, email marketing is alive and well! An effective email marketing strategy is all about sending email messages with the purpose of enhancing the... more

Brand management is a integrated marketing communication (IMC) practice in marketing that includes analysis and planning on how your unique brand is positioned in the market, which target audience the brand is targeted toward,... more

Social media sites such as LinkedIn, Facebook, Google+, and Twitter can build brand awareness, generate interest, and ultimately drive more traffic to convert more product and/or service sales. The dilemma is that most people and... more

One way to drive online traffic is to better understand the art and science of writing and posting your blog. In fact, purposefully writing, posting, and distributing your blog content at consistently intervals across appropriate social media and... more