Rethinking Sales - How To Work a Trade Show

At Rethinking Sales we think Trade Shows are very important. A bunch of people from the same company standing around talking to each other, people Texting or barely awake from the party the night before or worse, Bored the entire time isn't going to draw in a crowd Your staff has to approach people and start the conversation. That's just one of the lessons for working a trade show that I attended recently.... a disappointing visit to a marketing trade show where, ironically, no one seemed to know much about marketing their company at a trade show. using our 10 point TuneUP program to teach the Trade Show staff about: Identify Your Show's Objectives, Roles and Responsibilities, Budgets ,Strategy and Results. Review all trade Show Presentation, Display material, Event Staffing and Basics of Professional Behavior Train on why optimal performance is essential Define Greeting and Engaging persona customized for expected attendees Develop Elevator Pitch, Qualifying Questions Answers and Handling Tough Questions Dismissing the prospect to continue client quest and minimize Visitors Wait Review trade show agenda to Maximizing traffic How to attend trade show events such as seminars, parties, briefings, Conference Rooms and Demo Handling the Competition, Working with Partners Handling Key Account Contacts also how to find your next client or even your next job see you thursday at 9pm eastern in the meantime check out RethinkingSales.com