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  • 00:16

    The Mentor Explains Why You Should or Shouldn't Attend Trade Shows & Conferences

    in Entrepreneur

    Philip Zelinger, the President of Ad Agency Online, LLC and host of The Mentor, will discuss the good, the bad and the ugly of trade shows labeled as conferences and expos.  He chose the upcoming Digital Dealer Conference & Expo 19 hosted in Las Vegas October 5th – 7th 2015 as an example of one of the good ones while advising who should exhibit, attend and why.


    Digital Dealer Conference & Expo is the largest and most progressive digital automotive event in the United States with digital tools, education and peer contacts the automotive industry needs to solve problems, grow sales, increase customer retention and boost profits.  You’ll have the industry’s most innovative speakers and digital technology experts to help you build the actionable, game-changing strategies and tactics you want for every department in your dealership.


    Philip agrees while referencing some of the Keynote Speakers that include Peter Leto – Retail Sales Strategist for Google Automotive, Trace Przybylowicz – Client Partner for Facebook Autos and Jeremy Anspach – CEO & Co-Founder of PureCars. According to the events’ coordinator, “By attending the Digital Dealer Conference & Expo, you’ll have the industry’s most innovative speakers and digital technology experts to help you build the actionable, game-changing strategies and tactics you want for every department in your dealership.


    Philip summarized the benefits of trade shows by describing them as real world versions of Social Media and Social Marketing.  Philip concluded that they represent the best of both the real and the virtual business world with his phrase, "After all, what are friends for!".

  • 01:00

    Aviation Marketing - Trade Shows for Prospecting & Relationship Building

    in Business

    Are trade shows a good use of your marketing effort and budget? For many companies, the answer is a resounding “yes!”


    For others, it’s a frustrating, exhausting experience that makes no discernable difference to their annual sales figures.


    What makes the difference? A plan.




    Determine if a trade show is the best option for your marketing resources



    Pick the best show to showcase your product or service to your ideal customers.



    Create a plan to attract customers to your booth at the show.



    Make connections.



    Follow up after the show.




    One company builds their marketing efforts for the entire year around the NBAA show, and they make enough sales resulting from and subsequent to the show and follow up efforts to improve the bottom line.


    Take a clear-eyed look at your marketing budget, and calculate how many sales you will need to make in order to recoup your investment.


    Of course, you may decide to go even if your prospective customers will not be there; but go with the understanding that marketing is not your primary purpose. And don’t use your marketing budget for show expenses!


    If you do decide to use a trade show for marketing, understand that it represents a significant investment. To get results, you need to commit. Don’t just “kind of” do a trade show. The snowboarder’s term “Go big or go home” comes to mind; you will need to invest a significant amount of time and/or effort to get the most out of it.

  • 00:34

    Wednesday at Midnight with Trade Martin

    in Politics Conservative

    Join us every WEDNESDAY AT MIDNIGHT for Trade Martin's fast-paced, one half-hour conservative, political talk show.


    We will discuss the most current political news.
    I will also take your calls at (347) 838-8898.


    Trade Martin: While performing his high-energy night club act, Trade's audience is usually unaware that he has acted opposite prominent television and movie stars Frank Vincent (Soprano's & Goodfellow's), and the well-respected character actor, Vince Pastore in the feature film thriller, "West New York", composed and conducted movie scores, and arranged & produced a Grammy Award winning album by B.B. King.

  • 00:32

    Wednesday at Midnight with Trade Martin

    in Politics Conservative

    Join us every WEDNESDAY AT MIDNIGHT for Trade Martin's fast-paced, one half-hour conservative, political talk show.


    We will discuss the most current political news.
    I will also take your calls at (347) 838-8898.


    Trade Martin: While performing his high-energy night club act, Trade's audience is usually unaware that he has acted opposite prominent television and movie stars Frank Vincent (Soprano's & Goodfellow's), and the well-respected character actor, Vince Pastore in the feature film thriller, "West New York", composed and conducted movie scores, and arranged & produced a Grammy Award winning album by B.B. King.

  • 00:32

    Wednesday at Midnight with Trade Martin

    in Politics Conservative

    Join us every WEDNESDAY AT MIDNIGHT for Trade Martin's fast-paced, one half-hour conservative, political talk show.


    We will discuss the most current political news.
    I will also take your calls at (347) 838-8898.


    Trade Martin: While performing his high-energy night club act, Trade's audience is usually unaware that he has acted opposite prominent television and movie stars Frank Vincent (Soprano's & Goodfellow's), and the well-respected character actor, Vince Pastore in the feature film thriller, "West New York", composed and conducted movie scores, and arranged & produced a Grammy Award winning album by B.B. King.

  • 01:00

    AFTER THE REPUBLICAN DEBATE with TRADE MARTIN

    in Politics Conservative

    "AFTER THE REPUBLICAN DEBATE" AT 11:30pm SATURDAY NIGHT 1/6/16....!!! Yes, for one hour, we will analyze the Republican debate for our listeners...!!! TUNE IN..., after the debate. We'll be on from 11:30pm to 12:30amET, That's SATURDAY night. (1/6/16) Joining me will be: Gary Gatehouse, Jimmy Jay, 'Outspoken' Antoinette, Mysterious Colonel, Billy Van Horn, Kevin Boles and YOU....!!! Call in: (347) 838-8898 DON'T MISS IT...!!! "AFTER THE REPUBLICAN DEBATE" with Trade Martin Brought to you by BigDawg Media.

  • 00:32

    Wednesday at Midnight with Trade Martin

    in Politics Conservative

    Join us every WEDNESDAY AT MIDNIGHT for Trade Martin's fast-paced, one half-hour conservative, political talk show.


    We will discuss the most current political news.
    I will also take your calls at (347) 838-8898.


    Trade Martin: While performing his high-energy night club act, Trade's audience is usually unaware that he has acted opposite prominent television and movie stars Frank Vincent (Soprano's & Goodfellow's), and the well-respected character actor, Vince Pastore in the feature film thriller, "West New York", composed and conducted movie scores, and arranged & produced a Grammy Award winning album by B.B.


    King.

  • 01:01

    "AFTER THE REPUBLICAN DEBATE" with Trade Martin

    in Politics Conservative

    "AFTER THE REPUBLICAN DEBATE" AT 11:30pm THURSDAY NIGHT 1/28/16....!!! Yes, for one hour, we will analyze the Republican debate for our listeners...!!! TUNE IN..., after the debate. We'll be on from 11:30pm to 12:30amET, That's THURSDAY night. (1/28/16) Joining me will be: Gary Gatehouse, Jimmy Jay, 'Outspoken' Antoinette, Mysterious Colonel, Billy Van Horn, Kevin Boles and YOU....!!! Call in: (347) 838-8898 DON'T MISS IT...!!! "AFTER THE REPUBLICAN DEBATE" with Trade Martin Brought to you by BigDawg Media.

  • 00:33

    Wednesday at Midnight with Trade Martin

    in Politics Conservative

    Join us every WEDNESDAY AT MIDNIGHT for Trade Martin's fast-paced, one half-hour conservative, political talk show.


    We will discuss the most current political news.
    I will also take your calls at (347) 838-8898.


    Trade Martin: While performing his high-energy night club act, Trade's audience is usually unaware that he has acted opposite prominent television and movie stars Frank Vincent (Soprano's & Goodfellow's), and the well-respected character actor, Vince Pastore in the feature film thriller, "West New York", composed and conducted movie scores, and arranged & produced a Grammy Award winning album by B.B. King.

  • 01:01

    "AFTER THE REPUBLICAN DEBATE" with Trade Martin

    in Politics Conservative

    "AFTER THE REPUBLICAN DEBATE" AT 11:00pm THURSDAY NIGHT 1/14/16....!!! Yes, for one hour, we will analyze the Republican debate for our listeners...!!! TUNE IN..., after the debate. We'll be on from 11:00pm to 12:00am Eastern, That's THURSDAY night. (1/14/16) Joining me will be: Gary Gatehouse, Jimmy Jay, 'Outspoken' Antoinette, Mysterious Colonel, Billy Van Horn, Kevin Boles and YOU....!!! Call in: (347) 838-8898 DON'T MISS IT...!!! "AFTER THE REPUBLICAN DEBATE" with Trade Martin Brought to you by BigDawg Media.

  • 00:32

    Wednesday at Midnight with Trade Martin

    in Politics Conservative

    Join us every WEDNESDAY AT MIDNIGHT for Trade Martin's fast-paced, one half-hour conservative, political talk show.


    We will discuss the most current political news.
    I will also take your calls at (347) 838-8898.


    Trade Martin: While performing his high-energy night club act, Trade's audience is usually unaware that he has acted opposite prominent television and movie stars Frank Vincent (Soprano's & Goodfellow's), and the well-respected character actor, Vince Pastore in the feature film thriller, "West New York", composed and conducted movie scores, and arranged & produced a Grammy Award winning album by B.B. King.

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