Sales Pre-Scripting Unplugged

Sales scripting, like cold calling, is another one of the contentious subjects in the world of sales today. Some people love it. Some people hate it. And some people have no exposure to it or opinion about it. So, where do you stand? Are you a scripter? Are you anti-scripting? Do you even know what it is? In order to really understand how scripting works, and why you’d want to use it, I asked Mike Brooks (www.mrinsidesales.com) to come on my radio show and share his wisdom on the subject. During the interview we covered: -How to keep the “human element” in a script -The secret to use scripts in emails -Using a script to close a deal -And much more