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  • 01:13

    42 B2B Social Media Rules

    in Marketing

    Natascha Thomson – the former Director at SAP who has more than 15 years experience in B2B marketing with a focus on using social media to connect people for business, joins New York Times recognized social media expert Kristina Jaramillo on the B2B Marketing Radio Show.
    During This Radio Interview with Natascha Thomson, You Will:
    Learn about 42 b2b social media rules that will help you create actual, tangible results. Find out how B2B organizations are being inconsistent with their social media efforts Learn the social content creation mistakes organizations are making Listen to a discussion and debate on curation – and learn how to use it most effectively Learn how to leverage your social media channels.  See how to use LinkedIn for business, Twitter for broadcasting, Slideshare for building awareness, YouTube for exploiting videos, Pinterest for getting referrals and branded communities to build meaningful relationships with prospects and influencers. Discover the right way to converse and engage with B2B audiences on social media Get inside look at how both social media experts (Kristina Jaramillo and Natascha Thomson) position themselves as thought leaders on B2B social media networks Understand how to use social media in your complete sales cycle – from building awareness, to generating leads, to retaining customers and building loyalty to driving promotion to enabling your sales team.  

  • 01:10

    Bridging the Gap Between B2B Buyers and Sellers

    in Marketing

    Bernie Borges, CEO of Find and Convert (a digital marketing agency that drives new sales opportunities for mid-size clients across the U.S. and Canada through transformational digital marketing strategies that include content marketing, search marketing, social marketing and training) joins LinkedIn marketing expert Kristina Jaramillo to discuss how to bridge the gap between B2B buyers and and sellers using social media. As today's buyers want to be engaged differently now - than in the past, listen to this radio interview for social media engagement strategies that build solid relationships.

  • 01:08

    Content Marketing Strategies for B2B Multichannel Companies

    in Marketing

    Rob Yoegel, the Content Marketing Director at Monetate who  oversees all content marketing initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads and positive customer behavior - will share his channel content marketing strategies. If you are a marketing executive within a B2B multi-channel organization who would like to avoid getting lost with a content marketing program, you need to listen to this radio show interview with Rob Yoegel and B2B content marketing Eric Gruber.  Then grab Rob's presentations by going to http://www.B2BMarketingRadioShow.com/resources

  • 01:03

    Create Content that Will Have a Massive Impact On B2B Sale

    in Marketing

    On March 5, listeners of the "B2B Marketing Insider's Radio Show with Eric Gruber and Kristina Jaramillo " will experience the triple threat of Marcu Sheridan - (The Sales Lion):
    Great content Amazing energy and enthusiasm Awesome humor During this radio show interview, Marcus will share his own personal story on how he grew his River Pools and Spa company to become one of the largest fiberglass pool installers in the world after just 6 months of sharing information and education on pools via his blog. And he'll show you how the right content can be a much better sales tool, sales technique, and sales person than the best B2B sales professional.
    Because of his huge success teaching other pool professionals how to embrace inbound marketing, Marcus has become a very successful HubSpot Partner, training inbound marketers and companies everywhere how to find success with content marketing - and he is  highly sought after speaker for many marketing and business conferences including Content Marketing World and Marketing Sherpa.
    We at B2B Marketing Insider's Radio Show is exciting to have Marcus Sheridan (The Sales Lion) show our listeners how to create content that will have a massive impact on B2B sales.
    After you listen to the radio show interview - grab Marcus's FREE EBOOK - "Inbound and Content Marketing Made Easy" by signing up for our guest expert's free resources at: http://www.B2BMarketingRadioShow.com/resources

  • 01:02

    Using LinkedIn Marketing For B2B Lead Generation

    in Marketing

    On March 26, 2013 - Kristina Jaramillo (the New York Times recognized LinkedIn marketing expert who created the first and only Instant LinkedIn Marketing Templates at http://www.InstantLinkedInMarketingTemplates.com) will join forces with Victoria Ipri who provides LinkedIn master-class training for the sales, marketing and operational teams of B2B companies with revenues over $1 million and 5 to 50 employees.
    On this radio show interview they'll discuss...
    Why B2B organizational leaders, sales, marketing & PR executives need to pay more attention to their personal profiles? Find out what's keeping those involved in the business development process from getting more business through LinkedIn!  
    How to structure your LinkedIn profile to attract more prospects, potential referral sources, strategic alliances and the media to you.  
    The actions you must take on LinkedIn to fill your sales funnel with leads  
    How you must be integrating your LinkedIn marketing efforts with content marketing, blogging, video marketing, email marketing, event marketing plus much more

  • 00:51

    Interview with the B2B Social Media Tools Expert Ian Cleary

    in Marketing

    B2B Social Media Tools Expert Ian Cleary (who is considered one of the rising stars in the social media industry and is coming to us all the way from Ireland) joins New York Times recognized social media expert Kristina Jaramillo on the B2B Marketing Insider’s Radio Show. During the radio, we don’t cover the social media platforms (Facebook, LinkedIn, Twitter etc.) – BUT we are covering specific management, analtyics, content marketing and other tools around these platforms that will maximize your time, efforts and money that you invest in social media marketing.
    During this radio show interview, Ian and Kristina will cover…
    At least 4 LinkedIn marketing tools including a tool that helped Jamie Turner (60 second marketer) convert 120 LinkedIn connections to his email subscription service  
    8 social media tools in beta that’s worth testing  
    A competitive intelligence tool that will help you uncover your competitors’ most shared content – and what you should be doing with this content  
    The best social media management and measurement tools that will help you manage your social media efforts, track return on investment and manage lead generation  
    Plus much more… Listen to this radio interview with Ian Cleary then grab Ian's FREE Social Media Tools Guide PLUS our other guest expert's resources at:

  • 01:02

    How to Position Your B2B Company to Charge Premium Prices

    in Marketing

    In this episode of the Gruber-Jaramillo Marketing Inc.  B2B Marketing Insider's Radio Show, Alex Nghiem reveals how yo position your B2B organization to charge premium prices for products and services.
    Then, he'll show you how to attract to your sales funner customers and clients who are willing to pay the higher prices for increased value even in a sluggish economy.

  • 01:00

    How Content Marketing Can Transform Your B2B Organization

    in Marketing

    On this episode of B2B Marketing Insider's Radio Show, content marketing expert Eric Gruber (whose articles can be found on top websites like MarketingProfs, Entrepreneur.com and About.com) interviews Content Marketing Institute Founder Joe Pulizzi on how content marketing can transform your B2B organization.
    Joe Pulizzi:
    Writes one of most popular content marketing blogs in the world; Is co-author of Get Content Get Customers,  and Managing Content Marketing, Is founder of the Content Marketing Institute and Content Marketing World, the largest event for content marketers. Has been featured in most of the leading marketing publications and blogs in the world. Is one of the leading speakers in the world on content marketing and social media and has performed hundreds of keynote presentations around the world. Listen to this episode then go to B2BMarketingRadioShow.com and register for free for our expert's resources so you can get access to Joe's 100 content marketing examples plus the Content Marketing Institute's Complete library of white papers.

  • 00:58

    Award Winning B2B Video Content Marketing Strategies

    in Marketing

    A recent Web Video Marketing Council, ReelSEO and Flimp Media report shows that 93% of marketers use video for online marketing. That’s a 12% percent increase year-over-year because B2B organizations are realizing that engaging videos drive traffic and leads. For example, Dell Inc.’s Enterprise Solutions Group’s revenue rose 8% in its recent fiscal quarter largely because of their ramped up video marketing efforts which have generated more than 6.5 million views.

    Another organization that’s gaining huge successes with video marketing is Dunn & Bradstreet’s Credibility Corp. –  an extremely well-funded startup led by CEO Jeff Stibel that raised $200 million to buy D&B’s small business-focused assets.  Our guest is Credibility Corp’s Director of Enagement (Dustin Luther) whose social media team is focused on implementing interesting BtoB campaigns such as their award-winning CredibilityLIVE events while also maintaining a credibile social media presence through their blog (Credibility Insights) and on sites like Twitter (@DandB), Facebook (/DandBCredibility) and LinkedIn (Dun & Bradstreet Credibility Corp). He’s also responsible for creating and launching a viral video campaign that won him a BtoB Magazine award!

    Listen to this radio show interview with Dustin Luther and uncover his award winning b2b video content marketing strategies.

  • 01:49

    Secrets From High Performers in B2B Sales #BBSsradio

    in Marketing

    Fractional CMO, Digital Marketing Strategiest, and Leadership Keynote Speaker Michele Price brings you weekly access to the top minds to Master the Inner and Outer Game of business. 

    Breakthrough Radio is a global business radio show that delivers high impact & pioneering knowledge for leaders in business. Entrepreneurs, startups, sales/marketing/IT professionals join us every Monday.

    Richard Dobbs, based in London leads research on global economic trends, urbanization, resource markets, capital markets, lifestyle diseases, productivity and growth.

    Nick Toman, co-author, The Challenger Customer - Selling to the Hidden Influencer Who Can Multiply Your Results.

    Don Cooper, The Sales Heretic (tm) brings us every first Monday of the month Breakthrough Sales tip,  growing our revenue and profits.

    Jeff Shuey, Chief Evangelist K2, Jeff joins us after our featured guest, discussing technologies that impact our lives.

    Follow us & ask your questions via twitter using #BBSradio.

     We love rewarding engagement. You are invited to visit radio show blog at www.WhoIsMichelePrice.com 

  • 00:31

    Marketing Strategy: Tips for Profitably Landing Business (B2B) Customers

    in Entrepreneur

    Business-to-business (B2B) marketing requires a specific strategy as compared to that of marketing to individual consumers or consumer groups. The Internet has opened up an entire gateway to tools, tactics, and solutions for alluring and closing B2B clients. One problem for entrepreneurs is that with so many tools, tactics, and solutions now available for the taking, the online marketing decision-making process has led to "online marketing resource confusion." This being the case, there exist a few straightforward techniques to help you profitably grow your B2B bottom-line. What are these online marketing B2B tactics? That is our focus on this edition of, “The Strategist Radio LIVE."