The Ins and Outs of Training and Coaching Your High End Sales Team

Have you invested time and money into training your salespeople but you’re still waiting for an ROI? Do you do “some coaching” with your salespeople from time to time? Have you been training and coaching your salespeople the most effective way? How do you know?! It’s okay. You’re not alone. The majority of sales managers scratch their heads and wonder how to do a good job of training and coaching. That is why I decided to interview Tim Connor, author of over 80 books and an international expert on training and coaching elite sales teams. During the interview we discovered: •The key mistakes most organizations make in sales training •The real difference – that makes a difference – between training and coaching •How to balance the potential conflict of interest between being a boss and a coach •And much more