Gamification Design: Don’t Get Lost in Muddy Business Objectives

Design of a winning gamification project is FUN and a lot of hard work. When done incorrectly, you can actually negatively impact your workers.

Instead of asking, “How can we leverage gamification in our organization?” begin with clearly defined business objectives and an analysis of the suitability of gamification to achieve those business objectives.

Gamification certainly has many benefits. When done well it can increase productivity, strengthen teams, motivate employees to achieve goals, create fun and enjoyment, inspire friendly competition and increase engagement.

Forward thinking organizations who understand the power of gamification to increase engagement are quickly learning how to leverage that power to achieve their business objectives.

About Your Host:  A gamification keynote speaker and curriculum designer, Monica Cornetti is rated as the #1 Gamification Guru in the World by UK-Based Leaderboarded. She is the author of the book Totally Awesome Training Activity Guide: Put Gamification to Work for You. Monica’s niche is gamification used in the corporate environment. Connect with Monica (@monicacornetti) www.monicacornetti.com